VacationRentals.com

Tourism has never been more popular than it is today, with various options to market, explore, and locate the best available deals to meet your travel demands. Not surprisingly, one of the top five most costly domain names for sale was related to holiday rentals.

Unlike some of the other top domain names on this list, VacationRentals.com was purchased simply to prevent another competitor from acquiring it first. It was 2009, when Brian Sharpies, CEO of HomeAway, managed to sneak in and buy the domain after learning that his competitor, Expedia, was about to do so.

VacationRentals.com was already an active site before the acquisition and now serves as a global marketplace for vacation deals.

VRBO is a popular vacation rental business that allows users to schedule short stays in the homes of other customers. Surprisingly, the company was not always known as VRBO. Before its name change in 2019, the company was known as HomeAway, however, the parent corporation updated the name and branding. According to Forbes, the update was motivated by a desire to get consumers "excited about a vacation rather than annoyed by organizing it."

Users can now easily search for vrbo.com or go to VactionRentals.com. That domain instantly redirects to VRBO's website, so users are directed to the newly rebranded company.

VacationRentals.com is worth $35 million, making it the world's fifth most expensive domain name.

Price: $35 million