Intex
Intex Technologies is an Indian electronics company based in New Delhi, India, that has been involved in various consumer electronics segments, including mobile phones. Founded in 1996 by Narendra Bansal, Intex started as a business focused on computer peripherals and accessories before expanding into other product categories.
In the context of mobile phones, Intex gained prominence for offering affordable feature phones and later ventured into the smartphone market. The brand aimed to provide budget-friendly devices with competitive specifications to cater to the needs of the Indian market.
Intex's early success was built on its ability to deliver value-for-money products, which resonated with cost-conscious consumers. The company's mobile offerings included a range of feature phones, smartphones, and accessories.
The brand's smartphones often featured a mix of basic and advanced features, appealing to a broad spectrum of consumers. Intex focused on providing options for different segments of the market, from entry-level smartphones to devices with more advanced specifications.
Intex's commitment to manufacturing products in India aligned with the government's "Make in India" initiative, which aimed to boost local manufacturing and economic growth. This approach helped Intex establish a presence in the Indian electronics manufacturing landscape.
Founded: 1996
Headquarters: New Delhi, India
Instagram: N/a
Facebook: https://www.facebook.com/IntexIndia/
Website: https://www.intex.in/