Micromax

Micromax is an Indian consumer electronics company that made a significant impact in the mobile phone industry. Founded in 2000 by Rajesh Agarwal, Sumeet Arora, Rahul Sharma, and Vikas Jain, Micromax initially started as an IT software company before venturing into the mobile phone market. The company's headquarters is located in Gurugram, Haryana, India.

In its early days, Micromax gained prominence by offering affordable feature phones that catered to the needs of the Indian market. The brand quickly gained popularity, leveraging its pricing strategy and understanding of local consumer preferences. Micromax became known for providing value-for-money devices, capturing a substantial market share and challenging established international players.

One of Micromax's notable achievements was its role in popularizing dual-SIM phones in India. This innovation was particularly appealing to Indian consumers who often use multiple SIM cards for different purposes, such as cost-saving and network coverage.

As smartphones gained prominence, Micromax transitioned its focus to smartphones and introduced the Canvas series, which gained significant attention for its combination of features and affordability. The brand's growth trajectory was impressive, and at one point, Micromax was one of the leading smartphone manufacturers in India.

Founded: 2000

Headquarters: Delhi, Ấn Độ

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Website: https://micromaxinfo.com/