JNBY

JNBY, also known as "Just Naturally Be Yourself," is a contemporary fashion brand based in China. Established in 1994, JNBY is known for its minimalist aesthetic, clean lines, and emphasis on self-expression.

JNBY offers a range of clothing and accessories for both men and women. The brand focuses on creating versatile and timeless pieces that can be easily integrated into everyday wardrobes. JNBY's designs often feature simple silhouettes, neutral colors, and high-quality fabrics.

One of the brand's key philosophies is to encourage individuals to embrace their unique personalities and express themselves through fashion. JNBY believes in self-confidence and encourages customers to "be yourself" and find their own style.

JNBY has a strong presence in China, with numerous stores across the country. The brand has also expanded internationally, with boutiques in various countries, including the United States, France, Australia, and Japan.

In addition to its clothing line, JNBY has diversified its offerings to include accessories, footwear, and home goods. The brand aims to provide a complete lifestyle experience that aligns with its minimalist and contemporary aesthetic.

JNBY's commitment to quality, simplicity, and individuality has garnered a dedicated following, and the brand continues to evolve and stay relevant in the fashion industry.

Founded: 1994
Headquarters: Hangzhou, China
Website: https://www.jiangnanbuyigroup.com.cn/group/en/about