Sirloin is a contemporary fashion brand based in China. Founded in 2013 by designers Mao Usami and Alve Lagercrantz, Sirloin offers a playful and eccentric approach to fashion. The brand's aesthetic is characterized by bold colors, exaggerated proportions, and unconventional designs.

Sirloin's collections often feature oversized silhouettes, whimsical prints, and unexpected details. They combine elements of streetwear, sportswear, and high fashion, resulting in unique and eye-catching pieces. The brand's designs challenge traditional notions of femininity and embrace a sense of individuality and self-expression.

In addition to clothing, Sirloin also offers accessories such as bags, hats, and scarves that reflect the brand's quirky and irreverent style. The brand has gained international recognition and has been featured in prominent fashion publications and showcased at fashion weeks around the world.

Sirloin's innovative and avant-garde approach to fashion has garnered a dedicated following and has contributed to the growing reputation of Chinese designers in the global fashion scene.

Founded: 2013

Headquarters: Shanghai, China

Website: https://www.sirloinweb.com/

Samuel Guì Yang is a Chinese fashion designer known for his conceptual and avant-garde approach to design. He founded his eponymous brand, Samuel Guì Yang, in 2015 and has since gained recognition for his innovative and thought-provoking creations.

Samuel Guì Yang's designs often challenge traditional gender norms and explore the boundaries of fashion. He embraces a multidisciplinary approach, combining elements of art, architecture, and social commentary in his collections. His garments feature unique silhouettes, unexpected fabric combinations, and intricate detailing.

The designer's work often incorporates cultural references and explores themes such as identity, memory, and societal expectations. He explores the intersection of East and West, blending traditional Chinese elements with contemporary design aesthetics.

Samuel Guì Yang has showcased his collections at prestigious fashion events, including London Fashion Week and Shanghai Fashion Week. His designs have been praised for their craftsmanship, attention to detail, and the narratives they convey.

By pushing the boundaries of fashion and challenging conventions, Samuel Guì Yang has established himself as a notable figure in the Chinese fashion industry and has gained international acclaim for his distinctive and thought-provoking designs.

Founded: 2015

Headquarters: London, United Kingdom

Website: https://www.samuelguiyang.com/

XU ZHI is a contemporary fashion brand founded by Chinese designer Xu Zhi Chen. Known for his innovative designs and meticulous craftsmanship, Xu Zhi has gained recognition for his unique approach to texture, fabric manipulation, and knitwear.

At the core of XU ZHI's aesthetic is the exploration of texture and materiality. Xu Zhi pushes the boundaries of traditional knitwear, employing unconventional techniques and experimenting with various materials. His designs feature intricate knitted patterns, unexpected fabric combinations, and meticulous detailing that create a sense of depth and tactile allure.

Xu Zhi draws inspiration from a variety of sources, ranging from art and architecture to culture and nature. His collections often embody a juxtaposition of contrasting elements, blending the delicate with the bold, the structured with the fluid, and the traditional with the contemporary.

Since its inception, XU ZHI has garnered international attention and has been featured in prestigious fashion publications. The brand has showcased its collections at renowned fashion events, including London Fashion Week and Shanghai Fashion Week. Xu Zhi's commitment to craftsmanship, innovation, and sustainability has contributed to the brand's growing reputation within the fashion industry.

Founded: 2015
Headquarters: London, United Kingdom
Website: https://xuzhi.co.uk/blogs/b000051

Robert Wun is a fashion designer known for his avant-garde and sculptural approach to fashion. He is originally from Hong Kong and is now based in London, United Kingdom.

Robert Wun's designs often feature exaggerated silhouettes, intricate details, and bold colors. He embraces unconventional materials and experimental techniques to create visually striking and unconventional garments. His designs push the boundaries of traditional fashion, blurring the lines between art and clothing.

Wun's collections often showcase a fusion of traditional craftsmanship and modern technology. He combines traditional tailoring techniques with innovative fabric manipulations and 3D printing, resulting in garments that are both intricate and futuristic.

Since launching his eponymous label, Robert Wun has gained recognition within the fashion industry. His designs have been featured in prominent fashion publications, and he has presented his collections at prestigious fashion events, including London Fashion Week.

Robert Wun's avant-garde aesthetic and commitment to pushing creative boundaries have made him a sought-after designer for those seeking unique and artistic fashion. His designs cater to individuals who appreciate bold and imaginative pieces that challenge traditional notions of clothing and aesthetics.

Founded: 2012

Headquarters: 26 Shacklewell Lane, London, United Kingdom

Website: https://www.robertwun.com/

Ochirly is a Chinese fashion brand that specializes in women's clothing and accessories. Established in 1999, Ochirly is known for its contemporary and chic designs that cater to modern women.

The brand offers a wide range of clothing options, including dresses, tops, pants, skirts, outerwear, and more. Ochirly focuses on creating stylish and versatile pieces that can be easily integrated into a woman's wardrobe for various occasions.

Ochirly's designs often reflect a blend of classic elegance and trendy elements. The brand pays attention to details, using quality materials and employing skilled craftsmanship to ensure their garments meet high standards. Ochirly's collections feature a mix of sophisticated tailoring, flattering cuts, and eye-catching patterns or embellishments.

With a strong presence in China, Ochirly has expanded its reach globally and has gained popularity among fashion-conscious individuals. The brand has a contemporary and modern aesthetic, appealing to young professionals and those seeking fashionable yet wearable clothing.

In addition to clothing, Ochirly also offers a range of accessories such as bags, shoes, and jewelry that complement their clothing collections. These accessories often reflect the brand's design philosophy and help complete the overall Ochirly look.

Founded: 1999
Headquarters: Yongxing Village, Longgui Town, Guangzhou, China
Website: https://www.ochirly.com.cn/

Shang Xia is a luxury fashion and lifestyle brand that was established by the French luxury goods conglomerate Hermès in collaboration with Chinese artisans and designers. The brand focuses on creating contemporary products that showcase traditional Chinese craftsmanship and aesthetics.

Shang Xia draws inspiration from Chinese cultural heritage and traditional craftsmanship techniques. The brand's creations incorporate a blend of modern design and traditional Chinese elements, resulting in a unique fusion of East and West.

The brand's offerings include clothing, accessories, home furnishings, and lifestyle products. Shang Xia's collections often feature high-quality materials, such as silk, cashmere, and porcelain, and emphasize fine craftsmanship and attention to detail.

Shang Xia places great importance on sustainability and ethical practices. The brand works closely with local artisans, preserving traditional techniques and supporting local craftsmanship. It seeks to promote Chinese cultural heritage while bringing it into the contemporary fashion and design landscape.

With a focus on understated luxury and timeless elegance, Shang Xia has gained recognition both in China and internationally. The brand has boutiques in several major cities, including Beijing, Shanghai, Paris, and London.

Founded: 2009

Headquarters: Shanghai, China

Website: https://www.shangxia.com/

STAFFONLY is a contemporary fashion brand founded by Chinese designers Shimo Zhou and Une Yea. The brand has gained recognition for its innovative designs, unique aesthetics, and its ability to blend Eastern and Western influences.

STAFFONLY's collections often feature a fusion of contrasting elements, combining traditional craftsmanship with modern silhouettes and unconventional detailing. The brand experiments with textures, materials, and proportions, resulting in garments that challenge traditional fashion norms and push creative boundaries.

The designers draw inspiration from diverse sources, such as art, history, and cultural references, which they infuse into their designs. STAFFONLY's collections are known for their artistic and conceptual approach, creating pieces that are not only wearable but also carry a narrative or social commentary.

The brand's aesthetic combines a sense of understated elegance with a contemporary edge. STAFFONLY often incorporates clean lines, sharp tailoring, and unexpected details, resulting in a distinctive and forward-thinking style.

Since its establishment, STAFFONLY has showcased its collections at major fashion events, including London Fashion Week and Shanghai Fashion Week, and has received critical acclaim from the fashion industry for its creativity and craftsmanship.

Founded: 2015
Headquarters: Shanghai, China
Website: https://www.staffonlystudio.com/

Danshan is a London-based fashion label founded by Chinese-born designers Danxia Liu and Shan Peng Wong. The brand is known for its minimalist aesthetic and gender-neutral designs.

Danshan's collections often feature clean lines, understated silhouettes, and a focus on impeccable tailoring. The brand aims to create versatile and timeless pieces that can be worn by individuals of any gender, emphasizing a fluid approach to fashion.

One of the notable signature designs by Danshan is their "Double Shirt," which combines two shirts into one, creating a layered look. This innovative design has become an iconic representation of the brand's style.

Danshan draws inspiration from personal experiences, cultural references, and contemporary society. The designers aim to challenge traditional notions of gender and create a space for self-expression through their gender-neutral designs.

The brand has gained recognition for its attention to detail and commitment to sustainable and ethical practices. Danshan often works with high-quality materials and collaborates with skilled artisans and manufacturers to ensure the craftsmanship of their garments.

Since its establishment, Danshan has been featured in various fashion publications and showcased its collections at international fashion weeks. The brand has garnered a following among fashion-forward individuals who appreciate its minimalist aesthetic and inclusive approach to design.

Founded: 2016

Headquarters: 6 Highfield Place, Newcastle Upon Tyne, United Kingdom

Website: https://www.danshan.co.uk/

JNBY, also known as "Just Naturally Be Yourself," is a contemporary fashion brand based in China. Established in 1994, JNBY is known for its minimalist aesthetic, clean lines, and emphasis on self-expression.

JNBY offers a range of clothing and accessories for both men and women. The brand focuses on creating versatile and timeless pieces that can be easily integrated into everyday wardrobes. JNBY's designs often feature simple silhouettes, neutral colors, and high-quality fabrics.

One of the brand's key philosophies is to encourage individuals to embrace their unique personalities and express themselves through fashion. JNBY believes in self-confidence and encourages customers to "be yourself" and find their own style.

JNBY has a strong presence in China, with numerous stores across the country. The brand has also expanded internationally, with boutiques in various countries, including the United States, France, Australia, and Japan.

In addition to its clothing line, JNBY has diversified its offerings to include accessories, footwear, and home goods. The brand aims to provide a complete lifestyle experience that aligns with its minimalist and contemporary aesthetic.

JNBY's commitment to quality, simplicity, and individuality has garnered a dedicated following, and the brand continues to evolve and stay relevant in the fashion industry.

Founded: 1994
Headquarters: Hangzhou, China
Website: https://www.jiangnanbuyigroup.com.cn/group/en/about

Urban Revivo, often abbreviated as UR, is a Chinese fast-fashion brand that was established in 2006. The brand aims to provide trendy and affordable clothing for young men and women.

Urban Revivo offers a wide range of clothing options, including tops, bottoms, dresses, outerwear, and accessories. The brand is known for its fast-paced fashion cycles, releasing new styles frequently to keep up with the latest trends.

The designs by Urban Revivo are often inspired by street fashion and global style influences. The brand focuses on creating contemporary and fashion-forward pieces that cater to the preferences of the youth market.

Urban Revivo's stores are known for their modern and sleek interior designs, providing a stylish shopping experience. The brand has a strong online presence as well, allowing customers to shop conveniently through their website or mobile app.

As a fast-fashion brand, Urban Revivo aims to provide affordable clothing without compromising on style and quality. The brand is popular among young consumers who seek trendy and budget-friendly fashion options.

Urban Revivo has expanded its presence beyond China and has opened stores in other countries, including South Korea, Japan, and the United States. The brand continues to grow and adapt to the ever-changing fashion landscape, catering to the fashion needs of its target demographic.

Founded: 2006

Headquarters: Guangzhou, Guangdong, China

Website: https://urbanrevivo.com/?

Shanghai Tang is a renowned Chinese luxury fashion brand that was founded in 1994 by Sir David Tang, a Hong Kong entrepreneur. The brand is recognized for its fusion of Chinese heritage and modern design, creating a unique and iconic style.

Shanghai Tang's designs draw inspiration from traditional Chinese clothing and craftsmanship, incorporating elements such as mandarin collars, silk fabrics, and intricate embroidery. The brand seeks to reinterpret these traditional elements in a contemporary and fashionable way.

The brand offers a wide range of products, including clothing for men, women, and children, as well as accessories, footwear, and home furnishings. Shanghai Tang's collections feature a vibrant color palette, rich textures, and exquisite attention to detail.

Shanghai Tang boutiques are known for their elegant and sophisticated interiors, reflecting the brand's luxurious image. The brand has expanded its presence globally, with stores in major cities such as Hong Kong, Shanghai, London, and New York.

Over the years, Shanghai Tang has collaborated with renowned designers and artists, further enriching its design offerings and expanding its influence. The brand has also showcased its collections at prestigious fashion events, including New York Fashion Week.

Founded: 1994
Headquarters: 148 Connaught Rd Central, Sheung Wan, Hong Kong
Website: https://www.shanghaitang.com/en-intl