John Lewis

John Lewis is the most popular department store in the United Kingdom, a brand known for its Never Knowingly Undersold promise and for evoking true affection in its consumers. It includes 35 stores, over 27,000 John Lewis partners, and a website that has won awards. It presently offers the widest choice of products for any high-street business in the United Kingdom.

John Lewis Plc operates johnlewis.com, an online business that sells across the United Kingdom. Its net eCommerce sales are virtually exclusively generated in the United Kingdom. In terms of product selection, johnlewis.com is a one-stop-shop, with products spanning a variety of categories such as "Fashion," "Furniture & Appliances," and "Toys, Hobby & DIY." The internet business first opened its doors in 2001.

As a result of the growing popularity of online browsing and shopping, John Lewis refocused its strategy and made e-commerce growth its top priority, setting a new commercial goal of increasing online yearly sales from £393 million in 2009/2010 to £685 million by 2011.

John Lewis has progressed from a department store with a subpar internet company to one of the top e-tailers in the UK, with online sales increasing by at least 27% each year between 2010 and 2011. On the busiest day, johnlewis.com received an order every 1.9 seconds on the website. In 2010, John Lewis increased their multichannel clients from 7.3 percent to 12.67 percent of the total customer base, and from 15.75 percent to 15.75 percent in 2011, a 27 percent gain.

Founded: 2001

Country: The United Kingdom
Online turnover in Europe: 7.46B
Website: www.johnlewis.com