Kia Motors
Kia is the second biggest Korean automaker, and it sells its vehicles all over the world except in Japan. This premium automobile manufacturer focuses on passenger cars, business vehicles, hybrid electric vans, and South Korean SUVs. Kia produces over 3 million automobiles per year and employs nearly 65k people across 14 production units in five countries. Hyundai, Korea's leading brand, is its sibling firm and controls 33.88 percent of Kia Motor Corporation. They possess a combined 70% of the South Korean auto market as sibling enterprises.
It is the oldest Korean automotive company, having been founded in 1944. Kia began by manufacturing bicycle parts before introducing its first passenger automobile in 1974. Until 1981, this Korean automaker produced the tiny Brisa line of automobiles, but owing to industry consolidation, it was forced to discontinue production of passenger cars. Kia returned to the vehicle business in 1986, partnering with Ford. During the Asian financial crisis in 1997, South Korean carmaker neared bankruptcy, prompting a 1998 deal with Hyundai to diversify by trading ownership between the two businesses. The creation of the KIA K131, which set the brand's future, was a watershed moment for this Korean luxury automobile manufacturer.
Kia has an excellent value-for-money ratio. Kia also supports major athletic events such as FIFA, UEFA, NBA, LPGA, and the Australian Open tennis championship, which has helped the firm build consumer respect and confidence.
Detailed information:
Founded: 1944
Founder: Unknown
Headquarters: Seoul, South Korea
Parent Company: Hyundai Motor
Website: www.kia.com
Popular Product: Kia Niro SUV
