SsangYong Motor Company
SsangYong Motor is a division of the Indian multinational automobile manufacturer Mahindra & Mahindra. It focuses on SUVs, Pickup Trucks, Vans, Buses, and luxury vehicles. However, it only exports SUVs and premium vehicles through 1,600 sales shops in 126 countries. This Korean automaker is well-known across the world for its cutting-edge design and high performance.
This Korean automaker began as two different companies: Ha Dong-hwan Motor Workshop (founded in 1954) and Dongbang Motor Co. (established in 1962). In 1963, the two businesses united to become Ha Dong-hwan Motor Co., which rebuilt jeeps, trucks, and buses for export to the United States. SsangYong Business Group purchased the firm in 1986. SsangYong began a technological relationship with Daimler-Benz in 1991 to build SUVs using Mercedes-Benz technology. SAIC acquired a 51 percent share in SsangYong Motor Company in late 2004. After some financial challenges, Mahindra & Mahindra Ltd. purchased the firm in 2011 to assist it in reaching its pinnacle of success, and it truly worked.
This Korean automaker is stepping up its efforts to develop innovative designs and technology that can achieve great driving performance while still reflecting the company's real personality. This Korean automaker's greatest models are the Tivoli, Chairman W, Rexton W, and Korando.
Detailed information:
Founded: 1954
Founder: Not Known
Headquarters: Seoul, South Korea
Parent Company: Mahindra & Mahindra Limited
Website: www.SsangYong.com
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