Lacoste

If you are looking to embrace a preppy style, or simply want to dip your toes into this classic fashion trend, then the iconic Lacoste Polo T-shirt is the perfect starting point. With a history dating back to 1929, Lacoste has become synonymous with the preppy style, and it all began on the tennis court. The brand's founder, René Lacoste, was a tennis superstar, and he initially designed the polo T-shirt as a comfortable and practical alternative to the long-sleeved shirts that were typically worn on the court.

However, it was the introduction of the crocodile logo on the polo shirt that transformed Lacoste's fortunes and set it on the path to preppy dominance. The logo, which was inspired by René Lacoste's nickname on the tennis court, spread like wildfire and quickly became a symbol of style, success, and sophistication. Before long, the Lacoste Polo T-shirt was being worn by everyone from amateur tennis players to Hollywood stars and high society elites.

But Lacoste didn't stop at the Polo T-shirt. The brand also created a range of preppy clothing and accessories that embraced classic designs, bold colors, and high-quality materials. Indeed, one of Lacoste's most enduring contributions to preppy style is the idea that women can wear polo-neck T-shirts and dresses, breaking down gender barriers and inspiring a new generation of preppy fans.

Founded: 1933

Founder: René Lacoste and André Gillier

Headquarters: Troyes, France

Website: https://global.lacoste.com/

Instagram: https://www.instagram.com/lacoste/ (6,9M followers)