Louis Vuitton kept his business in the family

It is a fact that Louis Vuitton kept his business in the family. After Louis Vuitton died in 1892, the business was passed down to his son Georges Vuitton, who thankfully had already had years of expertise within the fashion house. Following his father's death, Georges Vuitton embarked on a campaign to expand the company into a global conglomerate, showing the company's wares at the Chicago World's Fair in 1893. Georges had big plans for the company and hoped to turn it into a worldwide luxury conglomerate. The business introduced the distinctive Monogram Canvas in 1896 and received worldwide patents for it. Its graphic motifs, which included quatrefoils and flowers (as well as the LV monogram), were inspired by the late Victorian age fad of employing Japanese Mon designs. The patents were eventually proven to be effective in preventing counterfeiting.


In the same year, Georges flew to the United States, where he sold Vuitton products in places such as New York, Philadelphia, and Chicago. The Louis Vuitton Company debuted the Steamer Bag in 1901, a smaller piece of luggage meant to fit within Vuitton luggage trunks. Gaston-Louis Vuitton, Georges' son, joined the company the same year. The most renowned trunk designed by the firm is the LV Monogram canvas, which is still widely used today all over the world.

Georges Vuitton -vuahanghieu.com
Georges Vuitton -vuahanghieu.com
The Louis Vuitton Monograms -mvcmagazine.com
The Louis Vuitton Monograms -mvcmagazine.com

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