Marketing analytics: Know your customers
Is your company's strategy centered on the needs of its customers? Understanding marketing analytics, which is at the heart of this course, is critical to providing excellent service to your clients. This course will educate you what to measure – and how – in order to maximize customer value through organized learning activities (video lectures, quizzes, discussion prompts, industry interviews, and written evaluations). As technology advances, more powerful data and analytics may be used to guide marketing decisions.
However, because there are so many touchpoints along the client journey, determining efficacy is becoming increasingly complex. You'll learn about conventional and digital marketing metrics, as well as the questions they answer and how to build a single integrated perspective of the consumer. You'll use behavioral and predictive analytics to create marketing that delivers the right product to the right consumer at the right time through the right channel. You'll investigate the techniques used to evaluate what works best to handle which problem, as well as the notion of customer value and its relevance to an organization.
This course offers:
- Flexible deadlines: Reset deadlines in accordance to your schedule.
- Certificate: Earn a Certificate upon completion
- 100% online
- Beginner Level
- Approx. 20 hours to complete
- Subtitles: Arabic, French, Portuguese (European), Italian, Vietnamese, German, Russian, English, Spanish
Course Rating: 4.7/5
Enroll here: https://www.coursera.org/learn/marketing-analytics-customers
