Massproductions

In 2009, Stockholm witnessed the inception of a fresh and transformative furniture brand: Massproductions. Founders Chris Martin and Magnus Elebäck, with their collective experience in the furniture industry, envisioned a brand that would bridge the gap between artisanal craftsmanship and industrial production. While companies like Lammhults championed timeless designs and Nordiska Galleriet curated a blend of classic and modern, Massproductions sought to deliver high-quality, durable furniture on a larger scale without compromising the essence of Scandinavian design.

Central to Massproductions' ethos is the belief that qualitative, thoughtful design can be produced on a larger scale without diluting its essence. They meticulously craft every piece, ensuring durability, function, and beauty, and then employ methods for efficient mass production. This unique approach not only ensures consistency in every product but also promotes sustainability by minimizing waste. Their target audience is vast – ranging from individual homeowners to larger commercial spaces – all of whom appreciate the brand's synthesis of design excellence and production efficiency.

Among the company's distinguished creations, the "Tio Chair" stands out. Crafted using galvanized metal wire, its minimalist yet sturdy design embodies the brand's commitment to functionality and style. Another noteworthy product is the "Endless" shelving system, which, true to its name, offers infinite configuration possibilities, highlighting Massproductions' focus on flexibility. In terms of pricing, Massproductions positions itself in the mid-range to premium category, ensuring accessibility while maintaining the high standards of Swedish design.

• Founded: 2009
• Headquarters: Stockholm, Sweden
• Official website: https://massproductions.se/