Merrill Edge
A platform for electronic trading is offered by BofA Securities, a unit of Bank of America's retail banking division, under the name Merrill Edge. The debut date was June 21, 2010. Research, investment tools, and contact center support from Merrill Lynch and Bank of America Online Investing (Quick & Reilly) were combined to form Merrill Edge. That is one of the best stock brokerage firms. Merrill Edge had 500,000 Bank of America clients when it first opened. The firm focuses on clients with investable assets of up to $250,000. The firm had two million customers and $118 billion in 2015, and it employed 2,500 consultants in contact centers and bank locations.
Merrill Edge offers competitive pricing, thorough research, and top-notch customer service. Customers of Bank of America, the parent business, will appreciate the intelligent integration and the convenience of only needing one login to access both accounts. You can take advantage of a variety of special savings and perks with Bank of America Preferred Rewards, many of which are based on the ways you bank with Bank of America and invest with Merrill®. You can maximize the rewards you receive when your balances are in harmony.
Pros:
- Robust third-party research.
- Integrated with Bank of America.
Cons:
- Advanced traders may find fewer securities on offer.
Founded: June 21, 2010
Revenue: $216 Million
Website: https://www.merrilledge.com/
NerdWallet rating: 4.7/5.0
