MUSINSA

Hallyu has undeniably captured the fashion world. The global rise of K-pop has transformed many Korean idols into immaculate-style icons, with legions of fans striving to look like them. Every costume, whether on stage or on the red carpet, is guaranteed to be scrutinized and snatched up, making shopping for Korean threads a competitive sport.

MUSINSA is a must-have item in the wardrobe of any K-fashion enthusiast. With over 8,000 businesses, 20 million members, and 4 million monthly active users, the fashion e-commerce platform is the largest in South Korea. Its diverse collection caters to people of all ages and genders, and it is frequently promoted by Korean celebrities, such as BLACKPINK's Lisa, for the casual street label acmé de la vie.

As a supporter of K-fashion and culture, MUSINSA recently co-hosted Next Fashion 2022, a four-day fashion extravaganza in Seoul. Over 60 pop-up booths were featured with catwalk displays and live music performances, honoring K-fashion's global appeal and the next generation of emerging labels.

While K-fashion has become a global sensation, abroad, fans have had to rely on international orders for authentic Korean fits, which meant waiting days to get in on the latest trend. MUSINSA changes the game by introducing its app in Singapore. Users may now get their hands on over 200 K-fashion brands, including desired names like thisisneverthat, Andersson Bell, Mardi Mercredi, LMC, Sculptor, and more. The app also serves as a hub for K-fashion news, giving real-time updates on Korean fashion trends so users can remain ahead of the game.

Website: https://about.musinsa.com/en