Nudge: Improving Decisions About Health, Wealth, and Happiness

The 2017 Nobel Prize in Economics was awarded to Richard H. Thaler. He is the Charles R. Walgreen Distinguished Service Professor of Behavioral Science and Economics and the director of the Center for Decision Research at the University of Chicago's Booth School of Business.

Cass R. Sunstein is a Harvard Law School Robert Walmsley University Professor and the creator and director of the Program on Behavioral Economics and Public Policy. He is by far the most referenced legal professor in America. He was the Administrator of the White House Office of Information and Regulatory Affairs during the Obama administration from 2009 to 2012.

The Economist and the Financial Times named Nudge: Improving Decisions About Health, Wealth, and Happiness a Best Book of the Year. It is also one of the best books on behavioral economics.

Every day, we make decisions on what to buy or eat, financial investments, our children's health and education, and even the causes we support or the planet itself. Unfortunately, we frequently make poor decisions. Nudge is concerned with how we make these decisions and how we may make better ones. Nobel Prize winner Richard H. Thaler and Harvard Law School professor Cass R. Sunstein demonstrate, using dozens of eye-opening examples and decades of behavioral science research, that no choice is ever presented to us in a neutral way, and that we are all susceptible to biases that can lead us to make bad decisions. However, by understanding how people think, we may utilize "choice architecture" to encourage people toward the best decisions for themselves, their families, and society, without limiting our freedom of choice.

Author: Cass R. Sunstein and Richard H. Thaler

Link to buy: https://www.amazon.com/dp/014311526X/

Ratings: 4.5 out of 5 stars (from 2650 reviews)

Best Sellers Rank: #32,459 in Books

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