Predictably Irrational

Predictably Irrational, The Upside of Irrationality, and The (Honest) Truth About Dishonesty are all best-sellers by Dan Ariely. He founded the Center for Advanced Hindsight and is the James B. Duke Professor of Psychology and Behavioral Economics at Duke University. His work has appeared in the New York Times, Wall Street Journal, Washington Post, Boston Globe, and other publications.

Why do our headaches last after a one-cent aspirin but go away with a fifty-cent aspirin? Why do we splurge on a sumptuous meal then clip coupons to save $25 on a can of soup?

When it comes to making life decisions, we believe we are making sound, sensible decisions. But are we sure?

Dan Ariely challenges the widely held belief that humans behave in fundamentally reasonable ways in this freshly revised and extended edition of his landmark New York Times bestseller- Predictably Irrational. We routinely overpay, underestimate, and postpone in everything we do, from drinking coffee to losing weight, from buying a car to choosing a romantic partner. However, these erroneous actions are neither random nor senseless. They're methodical and predictable, which causes us to be predictably irrational.

Author: Dr. Dan Ariely

Link to buy: https://www.amazon.com/gp/aw/d/0061353248/

Ratings: 4.8 out of 5 stars (from 5418 reviews)

Best Sellers Rank: #6,495 in Books

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#17 in Marketing & Consumer Behavior

#25 in Popular Culture in Social Sciences