Oppo Mobile Telecommunications Corp., Ltd,
Guangdong Oppo Mobile Telecommunications Corp., Ltd, doing business as OPPO, is a Chinese consumer electronics manufacturer headquartered in Dongguan, Guangdong. Since its inception in 2004, the company has grown from crafting MP3 and DVD players to producing one of the world's top-rated smartphones.
The company is well-known for its advanced and innovative mobile devices with a strong emphasis on sleek design and exceptional cameras. These factors have contributed immensely to the company's recognition and constant placement among the top five smartphone manufacturers globally. The company's primary aim is to give users a memorable mobile experience, which has been reflected in its numerous successful product launches.
Furthermore, Oppo has a robust marketing strategy that includes partnering with renowned personalities and utilizing the latest marketing campaigns to capture the attention of its target audience. This marketing technique has worked effectively for the company and has helped it increase its brand awareness in key markets.
Aside from smartphones, Oppo also manufactures other electronic devices such as wireless earphones and smartwatches. The company has also invested heavily in artificial intelligence and augmented reality, which it plans to integrate into its future product lines.
Founded: 2004
Headquaters: Guangdong, China
Website: https://www.oppo.com/en/