Paul Smith

Few British tailors are more well-known than Paul Smith. His contributions to the fashion business in the United Kingdom won him a Knighthood from the Queen. The brand's use of bright colors and imaginative shirt designs helped propel it from a niche London brand to a global success story. The Smith family's fashion is described in terms of Pop Art motifs, color spontaneity, British elegance, and the liberality of Rock music. When it comes to approaching the fashion business, he considers "classic with a twist" to be his successful term.

In Paul's hands, a traditional shirt will be new and distinctive with personality stripes, lively colors, or randomly ordered color blocks, yet it will be quite stylish when worn. Paul Smith's designs always have a strong personality, such as pattern lining, remarkable detailing... that are regarded as the current standard. In the 1980s, he began incorporating scribbles into his shorts. He pioneered the method of printing photographs on fabrics in designs again in 1990. This method reveals his fascination with photography.

Sir Paul Smith, a senior designer and stalwart of the London design scene, has developed a global British brand with 12 lines, including ready-to-wear for men and women, a denim line, a watch line, accessories, shoes and perfumes. He has been awarded several licenses and worked with Rapha, Maharam, and Cappellini.

Born: 1946
Nationality: English
Brand: Paul Smith