Pretend Supply Co
Pretend Supply Co, established in 2013, emerged from the bustling streets of Worcester, carving out a distinctive identity in the UK's skateboarding apparel milieu. What started as a simple vision to offer genuine skateboarding gear quickly metamorphosed into a brand that is now synonymous with authenticity and innovative design. Throughout its journey, Pretend Supply Co has masterfully blended the raw energy of skateboarding with a discerning approach to clothing, ensuring its unique space within the UK's skate apparel domain.
A closer examination of Pretend Supply Co’s apparel reveals a thoughtful interplay of design, quality, and skateboarding passion. Their T-shirts, predominantly crafted from premium cotton blends, are emblazoned with graphics that draw inspiration from both skateboarding legends and contemporary urban motifs. Each design, be it minimalist or elaborate, speaks volumes of the brand's dedication to the sport and its culture. Their jackets stand out, not just for their unique designs, but for their functional features such as reinforced stitching and weatherproofing. Additionally, their headgear collection, which includes caps and beanies, often spotlights the brand's iconic logos or special collaborations.
Their design philosophy leans towards a fusion of classic skateboarding aesthetics with modern urban influences. A commendable trait of the brand is its active involvement in championing sustainability, utilizing environmentally friendly materials and advocating for green practices. The brand's pricing strategy is comprehensive, with T-shirts typically falling within the £30 to £45 range, while their specialized jackets hover around £85 to £140.
Snapshot of Pretend Supply Co:
- Founded: 2013
- Headquarters: Worcester, UK
- Official website: https://pretendsupply.co/
- Instagram: https://www.instagram.com/pretendsupplyco/
