Route One
Route One, founded in 1989, has traversed a fascinating trajectory within the skateboarding apparel universe in the UK. Originating in Bath, this brand sprouted from the ambitions of skateboard aficionados who aspired to revolutionize the UK skate scene. In the subsequent years, Route One transformed from a modest skateboard retailer to a comprehensive skateboard and streetwear emporium, setting benchmarks for quality and originality.
In the vast realm of their product offerings, Route One boasts a particular prowess in producing skateboard decks and trousers. Their decks aren’t mere planks of wood but a canvas where art meets functionality. Crafted with premium quality maple, they are renowned for their durability and responsiveness. Each deck showcases intricate graphics, which can range from minimalistic line art to vibrant illustrations, echoing the dynamism of the skateboard culture. On the clothing front, their trousers have gained popularity for their adaptive fit, ideal for skateboarding activities. Made with a blend of cotton and elastane, these trousers ensure ease of movement without compromising on style.
What sets Route One apart in a saturated market is their emphasis on community engagement. Their design philosophy is deeply rooted in catering to the authentic experiences of skateboarders. This is evident in their consistent efforts to showcase emerging artists and skateboarders through their products. They also champion sustainability, introducing eco-friendly packaging and responsibly sourced materials in their merchandise. Price-wise, their decks typically start at around £40, while trousers can range from £30 to £70, depending on the design intricacies and collaborations.
A snapshot of their online presence is as follows:
- Founded: 1989
- Headquarters: East Sussex, UK
- Official website: https://www.routeone.co.uk/
- Instagram: https://www.instagram.com/route_one/
