Project Implicit

Project Implicit is a valuable and widely recognized online psychological assessment platform focusing on exploring implicit biases and attitudes. It offers a unique and insightful perspective on human psychology by delving into unconscious biases that individuals may hold toward various social and cultural groups.

Operated by Harvard University, Project Implicit provides a series of assessments that can uncover subconscious biases related to race, gender, religion, and more. These assessments involve presenting participants with words and images tasking them to categorize these stimuli as swiftly as possible. The tests evaluate these categorizations' speed and accuracy to reveal implicit biases.

For instance, in the Age test, participants are asked questions about their feelings toward younger and older people. They are then tasked with associating positive and negative words (e.g., "pain" and "excellent") with images of younger and older individuals. The key is to sort these elements rapidly.

Based on the presence or absence of mistakes during this categorization, the test aims to unveil whether participants possess a subconscious preference for one age group over another. The results obtained from this test and others offered by Project Implicit may deliver unexpected insights into biases.

Official website: https://implicit.harvard.edu/implicit/