Pure Gold Jewellers

Started in 1989, when Firoz Merchant breathed life into an idea that took shape as the first Pure Gold Jewellers store, it is the realization of a dream and fulfilment of a vision. This has led to the creation of a brand that constantly delights customers with excellence and innovation.

Pure Gold Jewellers topped in the 'Best Customer Service’ category in UAE jewellery sector in an annual study by the international consultancy, Ethos Consultancy, for the years 2009 and 2010. It has also been consistently ranked as the Superbrand by the UAE Superbrand Council for six consecutive years from 2009 to 2014.

Pure Gold Jewellers has product ranges from long-established Italian designers who have captured the imagination of Europeans for decades. Their collections are created to attract a diaspora of customers, irrespective of which part of the world they come from.

In the near future, the Pure Gold Group will cover a wide variety of sectors, including the largest and most recognized names in fashion, home style, fitness, food and beverages. The future looks extremely exciting and clearly spells 'Pure Opportunity' for them. They are constantly looking ahead to growth and success.

Founded: 1989

Headquarters: Dubai, UAE

Website: https://pugold.com/

Facebook: https://www.facebook.com/PureGoldJewellers/

Instagram: https://www.instagram.com/puregoldme/