Quibi

How would you describe Quibi? This is possibly the largest bomb of 2021, a fact only moderated by the realization that virtually everyone save those involved appeared to have predicted it long before it happened.

Quibi's concept seems to be the fusion of conventional TV and film with something more frantic and ingestible, like YouTube and TikTok. All of the shows would be brief—about five minutes—so you could watch them during your morning commute. They would also include some of Hollywood's top stars, including Kevin Hart, Anna Kendrick, Sam Raimi, Idris Elba, and a long list of others. Why were there so many renowned figures? Possibly related to the almost $2 billion in investment capital.

For nearly seven months, Quibi existed. The crew was empty. Quibi could only be viewed on a mobile device; not a television. Quibi shows are not screen capable. It was too overpriced for what it was, and more importantly, almost everything they produced was mediocre at best. Nearly every program on the site received universal negative reviews from critics and fans.