Rebrandly

If you're looking for a robust alternative to Bitly, or just one with a good free plan, Rebrandly is worth a look. It's a wonderful URL shortener, just like the others on our list, and it provides a lot of value at different price tiers, so your demands can increase without having to switch services.

Let's start with the free plan: it includes 2,500 tracked clicks each month, 250 total branded links, a custom domain (though you must purchase it through Rebrandly), and all of the same data as the entry-level paid plans. That should be more than adequate for someone running a side business or a tiny blog.

Upgrade to the $34 per month Essentials plan, $99 per month Professional plan, or $499 per month Teams plan for more control over your links, the opportunity to utilize an existing domain name, link targeting options, and up to 10 users on the Teams plan.

On top of that, Rebrandly is quite easy to use. The online app is quick and simple to use, and it includes capabilities for tracking the popularity of each link, information about who is clicking on the links, and automatic QR code generation. It has a link-in-bio tool called LinkGallery, just like Bitly, and it interfaces with Zapier, so you can do things like automatically create links from Google Sheets or add new links to Buffer.

Rebrandly pros:

• Super solid free plan
• Nice, simple web app that doesn't hide features away in weird spots

Rebrandly cons:

• The limit on clicks tracker per month is easy to hit if you have something go viral

Best for: Best custom URL shortener for a Bitly alternative