Rosé wine
Although rosé wine is becoming more popular, it is not a fad. In truth, pink wine has been a staple of the culture in Provence since the Greeks established vineyards there about 2,600 years ago. Even the world's only rosé-focused research facility, the Centre de Recherche et d'Expérimentation sur le Vin Rosé, is located in Provence. Nine out of ten French wine drinkers appreciate various types of rosé, according to Vins de Provence, an association that represents the region's wine producers, and wine lovers worldwide appear to concur. In 2020, Provence exported more than 60 million bottles of rosé, with 40% of those bottles going to the United States.
Visitors to Provence have the opportunity to sample wines that aren't imported to the US, many of which are produced by small, family-run businesses employing eco-friendly practices. Discover many appellations, with Côtes de Provence being the largest and offering four separate terroir designations. Although some regions of the South of France are Provence culturally, they produce Rhône Valley wines, such as the well-known cru Châteauneuf-du-Pape. Even though this can occasionally be difficult to understand, it's all part of learning about this interesting area. Rosé from Provence is constantly fascinating due to the precise production and terroir characteristics and goes well with the fresh produce, fish, and olive oil found there.