Savage x Fenty
Savage X Fenty is a lingerie brand founded by Barbadian singer Rihanna that emphasizes confidence and inclusivity and is designed for all genders, sizes, and backgrounds. Along with lingerie, the line features bras, underwear, sleepwear, and loungewear. The brand has an optional membership program called Xtra VIP that offers exclusive discounts, early access to product releases, and limited edition boxes curated by Rihanna.
Rihanna created Savage X Fenty with the goal of diversity regarding size and color. When scrolling through the website or watching fashion shows, it is clear that everybody type and race are equally represented. Before Savage X Fenty, Victoria's Secret was the biggest lingerie company in the market, but mainly only included tall, skinny models and presented euro-centric features. Consumers respond well to representation, and since the brand launched, retailers in the US and UK have increased inclusive-sized styles by 34%. Competitors have been trying to be more color-inclusive.
Rihanna's lingerie brand has gained a cult following for offering intimates in a range of sizes in styles that are supportive, sexy, and unique in sizes up to 3X. You can filter by size to find the techniques that fit you best. Reviewers love that Savage X Fenty has chic lingerie that looks expensive at an affordable price point. Check out the brand's iconic runway show for some serious fashion inspiration too!
Detail information:
Website: https://www.savagex.com/
Facebook: https://www.facebook.com/SavageXFenty/
Instagram: https://www.instagram.com/savagexfenty/
