Set the Right Strategy with BCG Matrix
With the Boston Consulting Group (BCG) Matrix, you will be able to design your corporate strategy in this 1-hour project-based course. The BCG matrix is a strategic decision-making framework that categorizes strategic business units (SBUs) based on their ability to create cash inflows versus cash outflows. Based on industry attractiveness (growth rate of that industry) and competitive position, the matrix divides the business portfolio into four categories (relative market share). The growth vs. share model can help a company figure out which goods to invest in, develop, and get rid of. The framework is a straightforward yet effective instrument for maximizing business competitiveness and long-term viability by helping companies to find the correct balance between exploitation and exploration.
They will use a spreadsheet to evaluate an energy services company with five Strategic Business Units to show how the BCG matrix works (SBUs). The case study example will enable you to apply the approach to your company or any other company of your choice. The project is for business leaders who wish to develop a corporate plan that will allow them to allocate resources efficiently. Also, for strategists who want to assist organizations in making well-informed strategic decisions. You will be able to apply the BCG Matrix for long-term business strategy planning and make smart investment decisions with your resources at the end of the project.
THE SKILLS YOU WILL DEVELOP
- Corporate strategy
- Leadership
- Business Strategy
- Entrepreneurship
LEARN STEP BY STEP:
- Explain the BCG Matrix
- Compute the unit of analysis of the framework
- Continue with computing the unit of analysis of the framework
- Chart the market share and growth rate
- Design the four quadrants of the model
- Make strategic decisions with the results of the analysis
Rating: N/A
Website: coursera.org/projects/set-the-right-strategy-with-bcg-matrix
