Use the GE-McKinsey Matrix to Analyze and Set Your Strategy
By the end of this guided project, you will be able to examine and formulate your corporate strategy using the GE-McKinsey Matrix. The GE-McKinsey nine-box matrix is a strategy framework that allows a multi-enterprise firm to prioritize investments across its business units or products in a methodical manner. To measure the industry attractiveness and competitive strength of a business unit, the matrix combines two dimensional parameters on a horizontal and vertical axis. The Matrix's general strategy premise is to enhance investment in a lucrative industry while reducing resource allocation to business units where the organization lacks a competitive advantage.
They will use a spreadsheet to evaluate an Energy Services company with five Strategic Business Units in order to explain how the GE-McKinsey matrix works in practice. The case study example would enable you to apply the approach to your company or any other company of your choice. The project is for business leaders who wish to develop a corporate plan that will allow them to allocate resources efficiently. Also, for strategists who want to assist organizations in making well-informed strategic decisions. You will be able to use the Matrix for corporate strategic planning and resource allocation at the conclusion of the project.
THE SKILLS YOU WILL DEVELOP
- Corporate strategy
- Leadership
- Management
- Entrepreneurship
LEARN STEP BY STEP:
- Introduction
- Industry Attractiveness
- Industry Attractiveness 2
- Competitive Strength
- Competitive Strength 2
- Plotting the Matrix
- Task 7: Plotting the Matrix 2
- Strategic decisions
Rating: N/A
Website: coursera.org/projects/use-the-ge-mckinsey-matrix-to-analyze-and-set-your-strategy
