She launched her own clothing line and made the samples herself

One of the interesting facts about Amelia Earhart, she launched her own clothing line and made the samples herself.

In the latter half of 1933, Amelia Earhart introduced her apparel business, Amelia Earhart Fashions. The apparel made its debut in New York's R.H. Macy & Co. In addition to the other 30 department stores, Strawbridge & Clothier in Philadelphia, Marshall Field in Chicago, and The Emporium in San Francisco all offered the clothing line in exclusive Amelia Earhart boutique shops. It contained 25 outfits that were designed to look well and wear well and to be priced reasonably. Each piece of clothing had the brand's name sewed onto it; it showed Amelia Earhart's signature in black with a thin red line running through it as it followed a rising red plane.


In the first few months of 1934, Putnam intentionally promoted a media frenzy. When not giving lectures or on tour, Earhart worked on the clothing line in the living room of her and Putnam's hotel suite. Putnam invited the media to visit and speak with Amelia about this new aspect of her profession. Earhart stated in these interviews that she wanted to design attractive, reasonably priced apparel for women whose costs didn't soar to "new altitudes." One newspaper reporter was informed by her that she preferred her outfit to have "something characteristic of aviation, a parachute cord or tie or belt, a ball-bearing belt buckle, wing bolts and nuts for buttons."

Photo:  Minniemuse - Amelia Earhart Fashions
Photo: Minniemuse - Amelia Earhart Fashions
Photo:  College Fashion - Fashion Inspired by Amelia Earhart
Photo: College Fashion - Fashion Inspired by Amelia Earhart

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