Social Media Marketing Specialization by Northwestern University (Coursera)

Social Media Marketing Specialization by Northwestern University (Coursera) ranks first in the list of best social media marketing courses. This is another specialization program designed by Northwestern University to help you learn how to manage your social approaches, develop your online audience, and launch your social brand in five courses. This program is basically focused on providing you with two main objectives, which include social analytics tools and preparation to help you become an influencer on social media. Besides, you also get the knowledge and resources to build a complete social media marketing strategy from consumer insights to final justification metrics. The course is included with interactive quizzes, graded assignments, hands-on exercises, practice exams, and much more to help you learn the concepts more clearly.

Enrolling in this program allows you to learn about a variety of issues related to the current digital marketing environment, such as digital marketing analytics, search engine optimization, 3D printing, and more. This specialty program comprises of seven courses, each of which help you grasp specific topics in digital marketing, such as digital analytics for marketers, digital media and marketing strategies, marketing in an analog world, and more. Additionally, upon successful completion of the course, you have the opportunity to put your newfound knowledge to use on a real-world capstone project.

Highlights:

• A fantastic specialized program that assists you in covering the most important aspects of social media marketing in order to advance your profession.
• Dive into social media's Big Data to have a better understanding of what you can learn from exceptional interactions with your customers or followers.
• Gain a comprehensive grasp of the data and improve the efficacy of your content strategy by making better judgments.
• Get customized toolkits with pertinent information during the course, as well as a market planning toolkit when you pay for the capstone project.

Duration: 5 months
Rating: 4.7/5.0
Enroll here: https://www.coursera.org/specializations/social-media-marketing