Social Norms, Social Change I

This is a course about social norms, which are the principles that hold society together. It teaches how to diagnose social norms and differentiate them from other social structures such as customs and conventions. These distinctions are critical for policy actions aimed at establishing new, good norms or removing negative ones. The course teaches students how to assess social norms and the expectations that underpin them, as well as how to determine whether they are responsible for certain acts. The course is a collaboration between Penn and UNICEF, and it provides numerous instances of norms that support behaviors such as child marriage, gender violence, and sanitation practices.


This is the first installment in the series "Social Norms, Social Change." In these lectures, I introduce all of the key concepts and definitions that help us distinguish between different forms of social practices such as conventions, descriptive norms, and social norms, such as social expectations and conditional preferences. Expectations and preferences may be measured, and these lectures will demonstrate how to do so. Measuring the nature of the practice you're dealing with, as well as whether or not an intervention was successful and why, is critical. Part 2 will put everything they learnt in Part 1 into practice.


Course informations:

  • Flexible deadlines: Reset deadlines based on your availability.
  • Shareable certificate: Get a Certificate when you complete
  • 100% online: Start now and learn when it's convenient for you.
  • Beginner level: Approx. 1 p.m. to finish
  • Subtitles: Arabic, French, Portuguese (European), Chinese (Simplified), Greek, Italian, Vietnamese, German, Russian, Turkish, English, Spanish, Romanian

Details:

  • Time to Complete: 4 weeks, 2-5 hours per week
  • Rating: 4.6/5.0
  • Enroll here: coursera.org/learn/norms#syllabus
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