Strategic Self-Marketing and Personal Branding Offered By The State University of New York

Strategic Self-Marketing and Personal Branding Offered By The State University of New York will teach you how to design, enhance, and promote your professional image using strategic marketing and personal branding approaches. You'll learn how to use relationship and network marketing, as well as impression management, to display your abilities to prospective employers, coworkers, supervisors, and other interested parties while acting as "your own Chief Executive Officer" (P. Drucker). This course will assist you in the following areas:

• Recognize the importance of marketing orientation and career brand building for your career development; use marketing communication strategies for your self-marketing;
• Implement strategic marketing planning for your career development and engage in creating your own strategic self-marketing plan;
• Devise strategies for managing your professional reputation; begin creating your personal brand, and plan steps for strategic personal branding;
• Create personal branding statements, and integrate social networking into your career branding;
• Refine your self-management information system to systematically collect and analyze self-marketing and personal branding related data, select appropriate tools and apply them for a thorough, accurate, evidence-based and data driven self-assessment of your self-marketing and personal branding skills;
• Develop and implement an effective instrument for displaying your artifacts and monitoring your marketing communications strategies ("The Showcaser") and a realistic performance metric for evaluating your career brand building activities ("The Career Brand Equity Builder").

This course offers:

• Flexible deadlines: Reset deadlines in accordance to your schedule.
  
• Certificate : Earn a Certificate upon completion
  
• 100% online
  
• Beginner Level
  
• Approx. 11 hours to complete
  
• Subtitles: Arabic, French, Portuguese (European), Italian, Vietnamese, German, Russian, English, Spanish
• Course 3 of 4 in the Career Brand Management Specialization

Coursera Rating: 4.7/5.0
Enroll here: https://www.coursera.org/learn/self-marketing