Strategic Self-Marketing and Personal Branding Offered by The State University of New York (Coursera)

Strategic Self-Marketing and Personal Branding Offered by The State University of New York (Coursera) will teach you how to design, enhance, and promote your professional image using strategic marketing and personal branding approaches. You'll learn how to use relationship and network marketing, as well as impression management, to display your abilities to prospective employers, coworkers, supervisors, and other interested parties while acting as "your own Chief Executive Officer" (P. Drucker). This course will teach you how to: - Recognize the importance of marketing orientation and career brand building for your career development; use marketing communication strategies for self-marketing; - Implement strategic marketing planning for your career development and create your own strategic self-marketing plan; - Develop strategies for managing your professional reputation.

Also, you can create personal branding statements and integrate social networking into your professional branding; - Begin creating your personal brand and prepare steps for strategic personal branding; - Improve your self-management information system to systematically collect and analyze data related to self-marketing and personal branding, select appropriate tools, and apply them for a thorough, accurate, evidence-based, and data-driven self-assessment of your self-marketing and personal branding skills; - Develop and deploy a realistic performance indicator for measuring your professional brand development efforts, as well as an effective instrument for showcasing your artifacts and monitoring your marketing communications initiatives ("The Showcaser") ("The Career Brand Equity Builder").

Coursera Rating: 4.4/5.0
Enroll here: https://www.coursera.org/lecture/self-marketing/welcome-to-strategic-self-marketing-and-personal-branding-how-career-branding-v5r7d