Testing Business Ideas
Bland, David J. Author and entrepreneur headquartered in Silicon Valley who assists businesses in achieving growth through "Lean Startup" methodology, design thinking, and business model innovation. Alex Osterwalder is the author of the international best-sellers Business Model Generation and Value Proposition Design, as well as the number seven spot on the "Thinkers 50" list, a passionate entrepreneur, and a sought-after speaker.
Seven out of ten new goods fail to meet expectations. The goal of Testing Business Ideas is to change that statistic. This practical guide, in the vein of Alex Osterwalder's global blockbuster Business Model Generation, provides a library of hands-on strategies for swiftly evaluating new business concepts.
Testing Business Ideas describes how testing company ideas systematically decreases risk and increases the likelihood of success for every new endeavor or business effort. It adds Assumptions Mapping and other powerful lean startup-style experiments to the internationally recognized Business Model Canvas and Value Proposition Canvas.
Testing Business Ideas employs an eye-catching four-color format to:
- Increase the likelihood of a venture's success while lowering the danger of spending time, money, and resources on bad ideas.
- Bridge the information gap that exists between strategy and experimentation/validation.
- Using the Business Model Canvas and Value Proposition Canvas, you may identify and test your core business assumptions.
This book is a complete field reference to business model testing, with practical strategies for making key decisions that are not reliant on intuition and guesswork. Testing Business Ideas teaches leaders how to instill an experimental mindset in their organizations and make experimentation a continuous, repeatable process.
Author: David J. Bland and Alex Osterwalder
Link to buy: https://www.amazon.com/Rapid-Testing-Business-Ideas-Customer/dp/1119551447/
Ratings: 4.6 out of 5 stars (from 907 reviews)
Best Sellers Rank: #9,750 in Books
#6 in Market Research Business (Books)
#26 in Starting a Business (Books)
#26 in Strategic Business Planning
