Value Proposition Design

"Value Proposition Design's" writers are fascinated with introducing practical tools and procedures to the domains of strategy, innovation, and entrepreneurship. They all have a passion for simplifying, beautifying, and applying business principles so that they become practical and vital in the lives of business people and companies.

Value Proposition Design assists you in addressing the fundamental difficulty of every business: generating compelling products and services that people want to buy. This extremely practical book, along with its online companion, will teach you the methods and skills required to produce sellable items.

This sequel shows how to utilize the "Value Proposition Canvas" to design, test, manufacture, and manage products and services that customers genuinely desire, using the same spectacular visual format as the authors' global bestseller, Business Model Generation.

Anyone who has been annoyed by new product discussions based on hunches and intuitions; anyone who has witnessed an expensive new product launch fail in the market should read Value Proposition Design. The book will assist you in understanding the patterns of excellent value propositions, gaining a better relationship with clients, and avoiding spending time on ideas that will not succeed. You'll learn how to create and test value propositions that properly match the requirements and desires of your clients.

Furthermore, the book provides you with exclusive access to an online companion on Strategyzer.com. You will be able to evaluate your work, learn from your peers, and get pdfs, checklists, and other resources.

Value Proposition Design is a necessary companion to the "Business Model Canvas" from Business Model Generation, a tool widely used by startups and major organizations alike, including MasterCard, 3M, Coca-Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more.

Value Proposition Design provides you with a tried-and-true technique for success, with sellable value propositions embedded in successful business models.

Author: Alexander Osterwalder, Gregory Bernarda and Yves Pigneur

Link to buy: https://www.amazon.com/Value-Proposition-Design-Customers-Strategyzer/dp/1118968050/

Ratings: 4.6 out of 5 stars (from 1872 reviews)

Best Sellers Rank: #9,004 in Books

#2 in Business Marketing

#4 in Business Entrepreneurship

#5 in Industrial Product Design