The Myths of Creativity
The Myths of Creativity by David Burkus "demystifies the processes that fuel creation." David Burkus exposes the erroneous assumptions that hold you back and shows you how anyone can embrace a practical, reality-based approach to finding the best new ideas, initiatives, procedures, and programs, based on the latest research into how creative individuals and organizations achieve.
It's a fantastic, evidence-based book about how innovation works in practice. His ideas on numerous misconceptions about creativity are backed up by solid research. David Burkus shows how these misconceptions and misunderstandings hinder the creative process in this book.
The book is written up in an easy-to-read fashion with some really compelling concepts that clearly indicate that you all have creative potential. The majority of you are simply unaware of it.
- Answers questions like: What leads you to be creative one minute and then void the next? What distinguishes someone as being more or less creative than their peers? How can you generate more flashes of creative insight and where do they come from?
- The Eureka Myth, the Lone Creator Myth, the Incentive Myth, and the Brainstorming Myth are among the ten prevalent myths debunked.
- David Burkus, the founder of the popular leadership blog LDRLB, wrote this article.
The Myths of Creativity is for anyone who struggles with creativity or makes excuses for delaying innovation work. It will help you overcome your barriers to new idea generation.
Author: David Burkus
Link to buy: https://www.amazon.com/Myths-Creativity-Innovative-Companies-Generate/dp/1118611144/
