The White Company

With almost 30 years of experience, The White Company has established itself as a luxurious lifestyle destination that combines the highest quality with affordable prices. From crisp white sheets to super-soft cashmere, The White Company believes in using the very best materials every day, seeking pleasure in life's simplest moments.

Chrissie Rucker envisioned creating a company that specialised in stylish, white homewares, combining the highest quality with affordable prices. She has succeeded in creating a seamless shopping experience across every channel, from beautiful stores to online, making customers feel wonderfully welcome at every touchpoint. It's no wonder The White Company has grown into a multi-channel, international business, yet its love of crafting impeccably stylish products, principally in white, has never wavered.

The White Company travels the globe, from Italy to Vietnam, in search of the very best fabrications. The softest cashmere, the purest silk, the most beautiful linen, and the finest stoneware are just some examples of the materials used to create products that are truly best-in-class. The brand ensures everything they make is easy to care for, wonderfully durable, and made to last.

At The White Company, they believe in offering designer-quality products at affordable prices that represent exceptional value for money. They promise that the investment their customers make in their products will always be worth it. Every item in their collection offers something truly unique and special, from the hand-worked stitching on their Santorini bed linen to the perfect fit of their premium Symons skinny jeans. The White Company is obsessive about detail, and this is evident in every product they make.

Founded: nearly 30 years ago

Country: London, England

Website: https://www.thewhitecompany.com/uk/