Thinking, Fast and Slow
Daniel Kahneman, the renowned psychologist and Nobel Prize winner in Economics, takes you on a groundbreaking tour of the mind in his mega bestseller, Thinking, Fast and Slow, and explains the two systems that drive the way you think.
System 1 is quick, intuitive, and emotional, whereas System 2 is slower, more deliberate, and logical. The impact of overconfidence on corporate strategies, the difficulty of predicting what will make you happy in the future, the profound effect of cognitive biases on everything from stock market trading to vacation planning—all of these can be understood only by understanding how the two systems shape your judgments and decisions.
Kahneman engages the reader in a lively discussion about how you think, revealing where you can and cannot trust your intuitions and how you can reap the benefits of slow thinking. He provides practical and illuminating insights into how you make decisions in both your professional and personal lives—and how you can use various techniques to avoid the mental blunders that frequently get you into trouble. Thinking, Fast and Slow was named one of the ten best books of 2011 by The New York Times Book Review and won the National Academy of Sciences Best Book Award and the Los Angeles Times Book Prize. It is also regarded as one of the best books on decision making you should read.
You will learn about the following topics:
- System 1 is quick and intuitive, while System 2 is deliberate and logical.
- What distinguishes your experiencing self from your remembering self
- When to rely on your instincts
- Chance's role in your successes and failures
- What effect priming and anchoring have on your perceptions
If you've never heard of cognitive biases, this is the book for you.
Author: Daniel Kahneman
Link to buy: https://www.amazon.com/Thinking-Fast-Slow-Daniel-Kahneman-ebook/dp/B00555X8OA/