Use Websites You Trust

Only buy from brands you're acquainted with or can easily verify when doing your online shopping on Black Friday. Purchase from small businesses whenever possible, but be sure the website you're visiting is legitimate and not a rogue site.

Whether you've found a product you want to buy but it's on an unfamiliar website, do the following to see if you're safe purchasing from it. Look for any errors in the spelling throughout the website. If there are a lot of them, it's a hint that the business isn't authentic. Check to see if they have a presence on social media and whether they connect with their consumers on a regular basis. If they appear to have a large social media following, this indicates that the website is more reliable. Look for any user feedback on sites like trustpilot.com, which aims to give customers more control over their internet transactions