Validate Your Idea

Idea validation is a critical phase that comes before product and sales in many company models since it determines whether your idea addresses a real market need. This does not, however, imply that you must recreate the wheel. For example, gluten-free bagels may no longer be deemed revolutionary, but you may strategically arrange your wonderful gluten-free bagels.

You may learn what works and what doesn't by testing multiple iterations of your idea with potential clients. The goal is to get started as soon as possible and to make use of any resources you have. Using the gluten-free bagel business as an example, you could host a tasting event at your home for your friends. You can also give them away for free at the local park, depending on your local business laws—just be sure to ask for feedback.