Vipshop Holdings Ltd

Vipshop (NYSE: VIPS) is a Chinese corporation that owns and operates the e-commerce website VIP.com (formerly Vipshop.com), which specializes in online discount sales and offers great deals on luxury and high-end labels. Vipshop is headquartered in Guangzhou, Guangdong, China, and debuted on the New York Stock Exchange (NYSE) on March 23, 2012.


VIP.com claims to be different from other e-commerce sites because of its emphasis on women, who account for more than 80% of its customer base. VIP.com had 52.1 million customers as of 2017, and 269.8 million orders were placed in 2016. VIP.com currently sells over 20,000 brands and has offices in both New York and Los Angeles. As part of London Fashion Week in 2018, it hosted a Chinese fashion show. It has surpassed Tmall and JD.com to become China's third-largest e-commerce site.

VIP.com was ranked 115th in the 2017 China 500 list, as well as the top three B2C e-commerce retailers, according to the US Fortune magazine. VIP.com was named the world's fastest-growing retailer in the 2017 Top 250 Global Powers of Retailing report, co-authored by Deloitte and STORES Media. VIP.com was ranked 40th in BrandZTM's Top 100 Most Valuable Chinese Brands in 2017.


According to I Research, VIP.com's online discount sales model is one of China's three mainstream e-commerce models (the other two are the market place model of Tmall and the general B2C model of JD). VIP.com is the market leader in China's online discount market, with a 38.1% market share.


Founded: 2008

Headquarters: Guangzhou, China

Official web: vip.com/

Image on vip.com
Image on vip.com
Video via ROI Festival channel on Youtube

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