Xingyin Information Technology (Shanghai) Co, Ltd
Xingyin Information Technology Shanghai Ltd. is a platform that operates online. The company exchanges cross-border buying information, offers shopping tips and strategies, recommends products, and provides other related services. Xingyin Information Technology Shanghai does business both domestically and internationally and operates the social media and e-commerce platform Xiaohongshu.
Xiaohongshu is a social media and e-commerce platform. Xiaohongshu means Xingyin Information Technology (Wuhan) Co., Ltd , a branch of Xingyin Information Technology (Shanghai) Co., Ltd. Xiaohongshu, also known as Little Red Book in English, was founded in 2013 and is a fashion-focused app that combines social media and e-commerce.
Xiaohongshu has over 300 million registered users, with over 85 million of them active monthly. It operates RED Mall, which sells international goods to Chinese consumers. Xiaohongshu assists travelers in planning their overseas shopping lists, which contributes to the site's current global and high-end feel.
Xiaohongshu features products from over 8,000 verified brands, including Kim Kardashian's makeup line, KKW. Influencers create their own product reviews for high-end and luxury international brands, write fashion blogs, and post other lifestyle content. Users can buy products that have been reviewed directly from the posts about them.
Xiaohongshu claims that its name has nothing to do with the well-known book of Chairman Mao's quotations. Xiaohongshu cultivates a sense of community among its base of fashion-obsessed young women, who prefer its content to the often bot-filled reviews on other e-commerce platforms.
Xiaohongshu was founded as a platform for users to share product reviews. Nonetheless, it has concentrated its efforts since 2014 on its own e-commerce platform, through which Chinese consumers can order directly from overseas. Seventy-five percent of its 300 million registered users reside in first- and second-tier cities. Alibaba and Tencent are both investors in Xiaohongshu. The startup revealed plans to seek a $6 billion valuation in January.
By 2017, Xiaohongshu had CN 10 billion in revenue, making it one of the largest community e-commerce platforms. The same month, they launched REDelivery, an international delivery service. In 2017, they also held a shopping festival to commemorate their fourth anniversary, which drew more than CN 100 million in sales revenue in just two hours.
Founded: 2013
Headquarters: Shanghai, China
Official web: xiaohongshu.com/
