Vivi

One of the most popular Japanese fashion publications is Vivi Magazine. The magazine is published by Kodansha Limited. The Vivi website has articles on a variety of topics, including excellent lifestyles, gender, cuisine, eating, sports, clothing, relationships, and more. In addition to Hong Kong and China, Vivi magazine is also published in Taiwan (Vivi is published in the Chinese language).

This magazine is ideal for an adult look. It's perfect for a 22-year-old who wants to seem feminine and sexy-elegant. ViVi also covers certain entertainment news in addition to providing advice on seasonal fashion, hair, and cosmetics. It has a strong emphasis on mixing and matching clothing to create numerous distinctive appearances and includes a lot of "hafu" (biracial, half-Japanese) models.

For the most part, they target teens and women in the age group of 17 to 27 years old, with the main audience being university students and young office women.

Namie Amuro, who has appeared on the cover the most time, is known as the "cover queen" of the publication. Ayumi Hamasaki and Kumi Koda are two more artists that are commonly seen on the cover. Nevertheless, in 2010 there were 286,039 copies of Vivi in circulation, and in 2011 there were 234,370.

Founded in: 1983
Website: https://www.vivi.tv/