Victoria's Secret is widely regarded as one of the Best American Underwear Brands. The brand has become synonymous with luxurious lingerie and intimate apparel that exudes sensuality, sophistication, and femininity. Victoria's Secret has been transforming the lingerie game since 1977, when Roy Raymond founded the company in San Francisco. The brand has a wide range of lingerie, sleepwear, and other intimate apparel that fulfills the desires of women from all walks of life.

Victoria's Secret has a collection of lingerie that is known all over the world. The lingerie features intricate designs, high-quality fabrics, and an excellent fit for different body sizes and shapes. Victoria's Secret has also popularized the concept of the 'Angel' fashion show, a yearly lingerie runway event that showcases their latest collection. The brand has some of the most iconic and memorable moments in fashion history, including collaborations with international celebrities and supermodels.

Victoria's Secret offers more than just lingerie. The brand has a wide range of activewear, swimwear, and fragrances that help to enhance the sensual and feminine experience. The products cater to all women, regardless of their lifestyle choice, making it an ideal brand for those who want to feel confident and empowered.

Founded: 1977

Founder: Gaye Raymond, Roy Raymond

Headquarters: Reynoldsburg, Ohio, US

Website: https://www.victoriassecret.com/

Hanky Panky is a popular American lingerie brand that has been in business for more than 40 years. The brand's signature style is the "World's Most Comfortable Thong," a design that has won over women around the world. The design features a unique lace that is both soft and stretchy, offering a perfect fit for all body types.

Hanky Panky was started in 1977 by Gale Epstein and Lida Orzeck in New York City. The two friends were inspired to create a lingerie brand that combined comfort and style. They started experimenting with different fabrics and designs and eventually came up with the perfect thong.

Today, the Hanky Panky brand has expanded to include bras, camisoles, and other lingerie styles. The brand is known for its attention to detail, quality craftsmanship, and commitment to ethical manufacturing practices.

Hanky Panky uses eco-friendly fabrics whenever possible, and it also partners with organizations like the Rainforest Alliance and the Council of Fashion Designers of America to promote sustainable fashion practices.

Founded: 1977

Founder: Gale Epstein and Lida Orzeck

Headquarters: New York, US

Website: https://www.hankypanky.com/

Calvin Klein Underwear has cemented its place as a true icon in the fashion industry. Since its establishment in 1992, the brand has been synonymous with quality and style. Its collaboration with supermodel Kate Moss and actor Mark Wahlberg gave birth to an exquisite and iconic campaign that immediately became a cultural phenomenon. Through its groundbreaking, menswear-inspired designs, Calvin Klein Underwear offered a fresh take on women's undergarments, giving a sense of empowerment to the wearer.

One of the most recognizable aspects of the brand is its legendary logo-jacquard band, an enduring symbol of the brand's timeless appeal. This combined with comfortable jersey fabrications and androgynous cuts, created a sense of ease and comfort whilst maintaining a high level of style. Calvin Klein Underwear continues to cater to the diverse needs of its customers, providing a range of versatile designs from lingerie to loungewear.

With an unwavering commitment to quality and innovation, Calvin Klein Underwear has become extremely popular with discerning customers who want the best in undergarments. The brand's emphasis on durability and comfort means that their undergarments are long-lasting and withstand wear and tear. Today, Calvin Klein Underwear is firmly entrenched in the fashion industry, setting trends and providing high-quality undergarments that reflect the ever-changing needs of women.

Founded: 1992

Founder: Calvin Klein and Barry Schwartz

Headquarters: New York, US

Website: https://www.calvinklein.us/en

With its launch 16 years ago, Commando quickly became known for its seamless, non-visible panty line (VPL) underwear. Since then, the brand has continued to thrive and evolve. Its unique selling point is its ability to offer invisible and neutral pants and bralettes, perfect for staying comfortable during lockdown. Additionally, the brand offers wardrobe staples such as comfortable thongs and turtleneck bodysuits.

One thing that many may not be aware of is that Commando has a strong celebrity following, with some of the biggest names in entertainment regularly choosing to wear the brand's underwear on the red carpet. Rihanna, for example, made waves back in 2014 when she wore one of the brand's nude thongs underneath a sparkling Adam Selman gown to the CFDA Awards. Other famous faces who have chosen to wear Commando underwear include Jennifer Lopez, Gwyneth Paltrow, Gigi Hadid, Karlie Kloss, Kendall Jenner, Zoë Kravitz, and Priyanka Chopra.

Founded: 1940

Founder: Kerry O’Brien

Headquarters: South Burlington, Vermont, US

Website: https://www.wearcommando.com/

Kim Kardashian is a force to be reckoned with when it comes to entrepreneurship. One of her most recent business ventures is Skims, an underwear label that has quickly become a sensation among women all over the world. The brand owes its success to its high-quality, innovative fabrics and designs, which are specifically crafted to give women the support they need, while also being seamless and therefore seemingly invisible underneath clothes.

Skims has become a go-to destination for women who are looking for great everyday undies, as well as shapewear that they can slip under their evening dresses. The brand offers a wide range of sizes and styles to cater to different body types and personal preferences, ensuring that every woman can find something that suits her taste and needs.

In addition to its innovative products, Skims has also earned plenty of praise for its commitment to inclusivity and diversity. With campaigns featuring women of different shapes, sizes, and backgrounds, the brand has helped to redefine beauty standards and promote body positivity.

With Kim Kardashian at the helm, Skims is poised for continued success, as it continues to offer women everywhere the support, comfort, and confidence they need to feel their best.

Founded: 2019

Founder: Kim Kardashian, Emma Grede, and Jens Grede

Headquarters: Culver City, California, US

Website: https://skims.com/

When it comes to the Best American Underwear Brands, Journelle stands out as a female-founded and run brand that has made a name for itself with its commitment to creating undergarments that work for women's bodies from day one. The brand recognizes that intimate apparel can be intimidating for women, which is why they go out of their way to make the shopping experience as comfortable as possible. If you're looking to find the perfect fit, we highly recommend visiting one of Journelle's in-store locations where you can take advantage of their on-site free fittings.

For those who prefer to shop online, Journelle's website functions like an online department store, offering a wide range of undergarments from their namesake line as well as other popular brands like Le Petit Trou, Free People, and Bordelle. While not every brand offers extended sizing, Journelle's bras go up to 36G, making them a great choice for women with larger busts. However, it's worth noting that their underwear only goes up to XL, so if you're looking for plus-size options, you may need to explore other brands.

Founded: 2007

Founder: Claire Chambers

Headquarters: New York, US

Website: https://www.journelle.com/

Fleur du Mal has established itself as a leading brand in the lingerie world, garnering a devoted following that includes A-list celebs like Kendall Jenner, Bella Hadid, and Selena Gomez. Boasting alluring lace and luxuriously smooth silk, their undergarment collections aim to fulfill the wildest fantasies of all women, tempting you to proudly showcase them as clothing. Their superior quality and style lend themselves to being put on display.

The Embroidery Plunge is one of the brand's most recognizable styles, evoking femininity and sophistication. For a more understated yet equally wearable option, consider the Top Stitch Bebe. Whether you're seeking something bold or subtle, Fleur du Mal has you covered, bringing out the sexy side of your true self.

Additionally, Fleur du Mal prides itself on offering inclusive sizing options. Most bras come in sizes up to 36G and panties go up to size 14, catering to women of all shapes and sizes. This commitment to diversity and inclusivity contributes to their wide appeal, making them a favorite among many women. Whatever your needs or desires may be, Fleur du Mal has everything you need to feel confident and empowered.

Founded: 2012

Founder: Jenifer Zuccarini

Headquarters: New York, US

Website: https://fleurdumal.com/

Kye Intimates is a luxury lingerie brand founded in 2018 to transform the way women perceive and wear lingerie. The brand is known for its unique and exquisite lingerie pieces that are designed to exude confidence, sensuality, and elegance.

The founder of Kye Intimates, Kylie White, had a passion for fashion and lingerie from a young age. After extensive research, she identified a gap in the lingerie market that needed to be filled. Most lingerie brands only catered to one type of body shape, and this left many women feeling excluded and underrepresented. Kye Intimates was then born, with a mission to make every woman feel beautiful and confident in her skin regardless of her size or shape.

Kye Intimates offers a wide range of lingerie pieces, from bras to bodysuits, all made from high-quality materials such as silk, lace, and chiffon. The brand's designs feature intricate detailing such as embroidery, cutouts, and straps that add a touch of uniqueness and luxury to each piece.

In addition to its beautiful lingerie offerings, Kye Intimates also prioritizes sustainability in its manufacturing process. The brand uses eco-friendly packaging and materials to reduce its environmental impact.

Kye Intimates has been featured in various fashion publications and has gained a loyal following of women who appreciate the brand's dedication to inclusivity, sustainability, and luxury.

Founded: 2018

Founder: Kylie White

Headquarters: Los Angeles, California, US

Website: https://kyeintimates.com/

Rihanna is a multifaceted individual who has gone beyond her music career to become a notable serial entrepreneur. She has made it her mandate to create brands that are underpinned by inclusivity principles, which have been notoriously absent from the traditional lingerie markets. Her venture into lingerie began with the creation of Savage X Fenty, a brand that focuses on creating lingerie pieces that cater to women of all body types and sizes.

One of the core values at Savage X Fenty is inclusivity. This principle is highly reflected in the brand's expansive size range, which is one of the reasons why this brand stands out from other conventional lingerie brands. Savage X Fenty's size chart features an extensive range of sizes, making it easy for customers to find an option that will fit their body type perfectly. The brand offers a wide variety of styles, including stylish colorful teddies, comfy PJs, and intricate bodysuits, to name a few.

In addition to the variety of styles and sizes, Savage X Fenty has also made sure to cater to different budgets by offering a range of price points. This accessibility factor makes the brand even more attractive to customers since they get to enjoy the inclusive fit without having to break the bank.

Founded: 2018

Fois under: Rihana

Headquarters: El Segundo, California, US

Website: https://www.savagex.com/

MeUndies is a standout brand among the Best American Underwear Brands for offering soft, comfortable, and stylish underwear. They use the highest quality materials and focus on fit, function, and design to create underwear that truly feels like a second skin.

What sets MeUndies apart from its competitors is its use of MicroModal fabric, a sustainably sourced and irresistibly soft material that enhances the comfort and stretch of the underwear. The fabric is 3 times softer than cotton and is adaptable to any body type, providing a unique level of all-day comfort.

In addition to their ultra-soft fabric, MeUndies offers an array of design options with fun patterns and prints to allow individuals a personalized fashion statement. Their designs range from classic solid colors to bold, statement-making prints that can be worn as standalone pieces or paired with matching loungewear pieces.

MeUndies also offers a subscription service, where customers can receive their favorite underwear styles delivered to their doorstep regularly at a discounted price.

Founded: 2011

Founder: Jonathan Shokrian and Barak Diskin

Headquarters: Culver City, California, US

Website: https://www.meundies.com/