NA-KD is a top-tier Swedish underwear brand that has swiftly become a famed mobile-based online shopping sanctuary, providing fashion enthusiasts with a wide array of clothing labels at varying price points. The brand, which prides itself on sustainability, offers organic cotton and recycled fabrics in its impressive collection of undergarments and cute, on-trend clothing and accessories.

What's more, NA-KD has designed and created its range of fashionable apparel and accessories under its brand name, catering to the ever-changing needs of fashion consumers worldwide. The company's dedication to providing high-quality products and building strong relationships with its customers has fostered a fast-growing social media following, making it one of the hottest brands on the market.

NA-KD is no stranger to exciting collaborations, often teaming up with influencers such as Andrea Hedenstedt, Anika Teller, Astrid Olsen, Camille Botten, Dilara Avci, Pamela Reif, Kristin Sundberg, among others, to launch exclusive new collections. It's a brand that is constantly on the move, keeping its customers at the forefront of all its business ventures and endeavors.

Founded: 2015

Founder: Jarno Vanhatapio

Headquarters: Gothenburg, Sweden

Website: https://www.na-kd.com/

Instagram: https://www.instagram.com/nakdfashion/

Category: Basics, bodysuits, lingerie, thongs, briefs, bras, camis, socks, accessories
Values: Organic, recycled
Prices: $10 to $30

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COS is one of the Best Swedish Underwear Brands that perfectly marries fashion and sustainability. Originating from Sweden, this brand offers comfortable and aesthetically pleasing apparel that stands the test of time. Furthermore, affordable pricing makes it all the more accessible to a diverse range of customers.

COS places a great emphasis on the impact that its products have on the world. To this end, it uses organic materials in the production of underwear, loungewear, and accessories for all genders and ages. By favoring such materials as cotton and hemp, as well as recycled fabrics, COS is making a real effort to reduce the environmental impact of its creations.

Versatility and durability are other key qualities that COS emphasizes in its products. To encourage long-term use, its designs are crafted with high-quality materials to ensure that they remain as beautiful as the day they were first purchased even after multiple washes and wears.

In terms of aesthetics, this brand has successfully achieved the perfect balance between trending styles and timeless creations. Its motto is "Buy better. Keep forever." which goes to show that COS encourages customers to invest in high-quality pieces that will remain fashionable season after season. The brand philosophy of combining innovative design with timeless styles and simplicity is evident in each garment it produces.

Founded: 2007

Founder: H&M Group

Headquarters: Gothenburg, Sweden

Website: https://www.cos.com/

Instagram: https://www.instagram.com/cosstores/

Category: Basics, thongs, briefs, bras, shorts, knickers, accessories
Values: Organic, recycled, vegan, minimalist
Prices: $10 to $20

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Monki is a popular brand that primarily deals in fashionable clothing and accessories for women. However, the brand also has an impressive collection of underwear that is designed to offer superior comfort and style. Monki's range of underwear includes comfortable and classic designs as well as some statement pieces that are too cute to ignore.

One of the most popular products in Monki's underwear collection is the classic high-waist briefs. Made from soft and breathable materials like cotton and polyester blends, these briefs give a seamless look while offering moderate support. The full-coverage design ensures that the underwear stays in place, creating a smooth and flattering look under any outfit.

For those who love adding a little glamour to their underwear collection, Monki also offers some statement pieces. Some of the most popular options in this category are their lace thongs and bralettes. These pieces are perfect for special occasions or to add a touch of fancy to everyday wear.

All of Monki's underwear is designed to be comfortable and flattering. They cater to a wide range of sizes and body types, making sure that every woman can feel confident and beautiful in her underwear. In addition to their classic designs, Monki regularly introduces new styles and colors so that customers can keep their collection updated with the latest fashion trends.

Founded: 2006

Founder: Heli Kurjanen

Headquarters: Gothenburg, Sweden

Website: https://www.monki.com/

Instagram: https://www.instagram.com/monki/

Category: Basics, briefs, thongs, bras, accessories
Values: Organic, recycled, vegan
Prices: $10 to $20

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Filippa K, the Scandinavian sustainable fashion brand, has taken the fashion world by storm with its affordable and classic collection of underwear, designed with the iconic Scandinavian minimalism that blends long-lasting quality with style. Based in Stockholm, Sweden, the brand was founded in 1993 by Filippa Knutsson, who envisioned a timeless wardrobe for women and men, made with ethically-sourced materials and responsible standards.

Today, Filippa K has become a household name in Sweden and is recognized worldwide as a leading Scandinavian fashion brand that sells high-quality products internationally. The brand is known for its commitment to sustainability and is dedicated to making a positive impact on the environment.

At Filippa K, sustainability is more than just a buzzword; it's a way of life. The brand follows a strict code of ethics to ensure that its products are made using eco-friendly methods. From sourcing raw materials to manufacturing, the brand works hard to ensure that every step in the production process aligns with its core values.

The brand's mission is to create a movement of mindful consumption and to show the world that fashion can be both stylish and sustainable. Filippa K is committed to driving change in the fashion industry and aims to create a community of like-minded individuals who are passionate about slowing down the industry and promoting responsible consumption.

Founded: 1993

Founder: Filippa Knutsson and Patrik Kihlborg

Headquarters: Stockholm, Sweden

Website: https://www.filippa-k.com/

Instagram: https://www.instagram.com/filippa_k/

Category: Basics, briefs, bras, bodysuits, accessories
Values: Organic, recycled
Prices: $50 to $60

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Understatement is a unique brand hailing from Sweden. They specialize in providing underwear that is not only comfortable but also stylish. What sets them apart from other brands is their philosophy of simplicity and minimalism. Their designs are refined, understated, and yet make a statement.

Understatement understands the need for quality materials, which is why they use only the best fabrics. They combine functionality with aesthetics to create a product that is not only comfortable but also durable. This focus on quality ensures that the customer has an enjoyable experience when using their products.

The brand also prides itself on being sustainable. They acknowledge the impact the manufacturing industry can have on the environment and have taken steps to lessen their ecological footprint. They aim to reduce their waste and their reliance on harmful chemicals, which means their products are not only good for you, but good for the planet too.

Another aspect that sets them apart is their inclusive approach. Understatement caters to a diverse market, providing a range of sizes and styles tailored to different body types. They emphasize the importance of body positivity and encourage their customers to embrace their individuality.

Founded: 2017

Founder: Marie Stolt and Maria Lager

Headquarters: Stockholm, Sweden

Website: https://www.shopunderstatement.com/

Instagram: https://www.instagram.com/understatement_underwear/

Category: Basics, briefs, thongs, bras, bodysuits, accessories
Values: Organic, recycled, vegan
Prices: $20 to $100

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Björn Borg is a Swedish clothing brand that offers a wide range of products including underwear for both men and women. The brand is known for its innovative designs, high-quality materials, and exceptional comfort. Björn Borg’s underwear quality is unmatched compared to other brands in the market.

Björn Borg underwear is made with high-quality fabrics such as cotton, elastane, and polyester. These fabrics not only offer comfort and durability but also provide support and flexibility. The quality of the materials used makes Björn Borg's underwear long-lasting, even after frequent washing.

In addition, the brand uses advanced manufacturing techniques to ensure that the seams and stitches are perfect. The attention to detail in manufacturing provides a seamless and comfortable fit. The elastic waistbands are also designed to fit snugly and comfortably around the waist without digging into the skin.

Björn Borg’s underwear is also designed to be stylish. The brand offers a range of colors and prints so that you can choose your preferred style. The design of the underwear is unique, with a placement of the logo on the waistband giving it a distinctive look.

Founded: 1989

Founder: Björn Borg

Headquarters: Stockholm, Sweden

Website: https://www.bjornborg.com/

Instagram: https://www.instagram.com/bjornborg/

Category: Basics, briefs, thongs, shorts, bras, accessories
Values: Organic, recycled
Prices: $10 to $20

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Bread & Boxers is a Swedish brand that takes pride in creating comfortable and stylish underwear for both men and women without compromising on quality. Their philosophy centers around uncomplicated simplicity and their unique designs reflect this approach in every way.

For men, this brand offers a wide range of underwear choices including briefs, boxer briefs, trunks, and loose boxers. While using premium quality cotton, Bread & Boxers makes sure that their underwear is not only comfortable but also easy to wear and breathable. Their elastic waistbands are designed to offer a snug fit without digging into the skin, ensuring ultimate comfort all day long.

For women, the brand offers a variety of options such as bras, bralettes, thongs, briefs, and boxers. Again, using premium quality cotton with just enough stretch, Bread & Boxers ensure maximum comfort. Their designs are minimalistic yet elegant, with subtle details such as logo text on the waistband or a small bow accentuating the femininity of their product.

Founded: 2009

Founder: Alexander Palmgren and Victor Palmgren

Headquarters: Stockholm, Sweden

Website: https://breadandboxers.com/

Instagram: https://www.instagram.com/breadandboxers/

Category: Bras, thongs, briefs, boxers, hipsters, bodysuits, accessories
Values: Organic, recycled, minimalist
Prices: $15 to $40

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