Born in 2010, Birchbox was the first start-up to offer this service by selling samples of beauty products for $10. Since then, this service has not only spread to many markets in different countries. If you've ever felt overlooked by the beauty industry, you're not alone. If you've ever felt overwhelmed by the abundance of options, ingredients, routines, and products, if you've ever felt like you can't keep up (which is crazy, because isn't this stuff supposed to make you feel like your best self? Don't worry, Birchbox is here to help. Birchbox is a subscription package for anyone who appreciates beauty and grooming goods but isn't "obsessed" with them.

They're for anyone who considers themselves to be beauty-casual. Birchbox is a subscription service for people who consider haircare, skincare, and makeup. Birchbox believes in products that are effective, easy to use, and help you look and feel your best. Birchbox is all about the feeling you get when your monthly box arrives—of excitement, of discovery, of a few moments just for self.

Birchbox is an online monthly subscription service headquartered in New York City that sends users a box containing four to five carefully selected samples of makeup or other beauty products. Skincare, perfumes, organic-based products, and a variety of other cosmetics are among the items available.

Country: USA

Founded: 2010

What’s in it: 5 samples
Cost: $10/month, $110/year

Website: https://www.birchbox.com/

Facebook: https://www.facebook.com/Birchbox/

Instagram: https://www.instagram.com/birchbox/

Glossybox is a bespoke box containing 5 luxury-sized cosmetic and wellness samples hand-picked by beauty experts and sent to your door. Glossybox, a European provider of beauty box subscription services, was acquired by The Hut Group in 2017 from Rocket Internet and Kinnevik Online, two other investing firms.

Receiving beauty subscription boxes with new goods you've never tried or heard of seems really enticing and easy, plus there's generally a lot to select from, which helps you save money.

One of the most common Glossybox benefits is the chance to check out new products that haven't even hit the market yet before deciding whether or not to keep using them. Glossybox always highlights how much money you save by signing up for a beauty subscription box rather than buying each item separately, which is often half the price.

Country: UK

Founded: 2017

What’s in it: 3 full-size, 2 samples
Cost: $21/month, $210/year

Website: https://www.glossybox.com/

Facebook: https://www.facebook.com/Glossybox

Instagram: https://www.instagram.com/glossybox_us/#

Lookfantastic, Europe's leading online premium beauty retailer, is the one-stop shop for all your beauty requirements. Lookfantastic has become the online partner of choice for many renowned brands, like MAC, Yves Saint Laurent, and others, with over 22,000 products and free worldwide shipping to over 200 countries.

With over 660 premium brands on the site, revenue share has increased by 40% year over year over the previous four years, making Lookfantastic one of the most successful beauty websites in the world. With unrivaled technology and a staff of world-class specialists, they've produced over 30 localised sites in as many languages, attracting over 10 million monthly views, 71% of which were international, in just one year.

Lookfantastic has everything available to fit every individual beauty need and concern, with more clean, vegan, and organic beauty brands than ever before across skin, hair, and body care.

Country: UK

Founded: 1996

What’s in it: 6 premium products
Cost: $19/month, $16/month—year

Website: https://www.lookfantastic.com/

Facebook: https://www.facebook.com/LOOKFANTASTIC

Instagram: https://www.instagram.com/lookfantastic/

Jane Park, a former Starbucks and Boston Consulting Group executive, launched Julep Beauty, Inc., a privately held cosmetics firm situated in Seattle, Washington, in 2007. The company sells its products online, in retail, and in its own branded beauty parlors, including the Julep Maven and Beauty Subscription Box service.

Imagine this: once a month, you get a box delivered to your door with cute little things inside, often new products you've never seen or tried before. That's the simple concept of a beauty subscription box.

And according to LearnVest, psychologists believe that the reason behind the attractiveness of the subscription box lies in the surprise of the items in each box. Just like when you receive a birthday present, you will often be curious and eager to discover it. The only thing is, with this service from Julep Beauty, you can open birthday gifts every month.

Country: USA

Founded: 2007

What’s in it: Varies by month
Cost: Varies by month

Website: https://www.julep.com/

Facebook: https://www.facebook.com/julep

Instagram: https://www.instagram.com/julepbeauty/

FabFitFun is a lifestyle club that encourages women to live happier, healthier lives through product and brand discovery. Every season, its flagship offering, the FabFitFun Box, sends over one million members a selected mix of full-size products from beauty, fashion, wellness, fitness, home, technology, and beyond. Members of FabFitFun get access to FabFitFunTV, a streaming video service with on-demand wellness videos, daily lifestyle content, the FabFitFun online community, and year-round special sales and shopping experiences, in addition to the beauty subscription boxes.

In the fashion industry, it is particularly hard to constantly come up with new business ideas to stimulate shopping needs and satisfy consumer tastes. The subscription box is one such idea. Subscription boxes are a popular service in the world today. According to an analysis by ThredUp, one of the largest resale businesses in the US, this service will grow by 21% in the next 5 years, surpassing the growth of fast fashion by 13% and high-end goods by 16%. The main object of this study is GEN-Z customers.

FabFitFun is also constantly innovating and diversifying its beauty boxes when it comes to customers.

Country: USA

Founded: 2010

What’s in it: 10+ full-size products
Cost: $49.99/season, $199.99/year

Website: https://fabfitfun.com/welcome/

Facebook: https://www.facebook.com/FabFitFun/

Instagram: https://www.instagram.com/fabfitfun/

IPSY is a monthly subscription service that offers beauty subscription boxes of five cosmetics samples each. Depending on the tastes of the consumers, the products include skincare, perfumes, nail and skin products, and makeup.

Michelle Phan, a YouTube beauty YouTuber, co-founded IPSY in 2011 with Marcelo Camberos, who came from Funny or Die as CEO, and Jennifer Jaconetti Goldfarb, who came from Bare Escentuals. In December 2011, the company's basic business strategy was tested on a beta site called myglam.com. The $12-per-month subscription service, which included a bag of cosmetic samples, was later released to the general public as ipsy.com in September 2012.

The company's growth strategy is to use Michelle Phan's and other associated vloggers' social power to generate subscriptions.

Country: USA

Founded: 2011

What’s in it: 5 samples/full-size
Cost: $10/month

Website: https://www.ipsy.com/

Facebook: https://www.facebook.com/IPSY/

Instagram: https://www.instagram.com/ipsy

Dermstore was founded in 1999 by a dermatologist who wanted to make it easier for his patients to get the treatments they required for their skin. From that day forward, Dermstore has been dedicated to providing the finest quality products and expert advice to help you through your skin care journey.

From supplying expert skin care to consumer cosmetics brands, the company grew in 2012. On March 19, 2012, Dermstore opened its first store in Hermosa Beach, California.

Harry Josh, a hairstylist, debuted a product line in early 2013, with Dermstore as the exclusive vendor. Dermstore also teamed with the American Academy of Dermatology to deliver skin care education in July 2019. The Hut Group announced in December 2020 that it will purchase Dermstore from Target Corporation for $350 million. The acquisition was completed at 6:00 a.m. UTC on February 2nd, and THG became the official owner of Dermstore.

Country: USA

Founded: 1999

What’s in it: 6+ samples
Cost: $35/month, $25/month—autorenew

Website: https://www.dermstore.com/

Twitter: https://twitter.com/dermstore

Facebook: https://www.facebook.com/Dermstore

BoxyCharm was started in 2013 and has continued to be a market leader in the beauty subscription box sector, with year-over-year growth of more than 100%. Butter London, Dr. Brandt, Elemis, GlamGlow, Smashbox, Tarte, Too Faced, etc. are among the brands BoxyCharm works with.

BoxyCharm now has over 2.4 million followers across its social media platforms, 10 million monthly web visitors, and is the most searched beauty box brand on YouTube. It was recognized as one of the fastest-growing firms in the country by Inc magazine in 2018. BoxyCharm is based in South Florida and has a Canadian branch in Toronto.

Country: USA

Founded: 2013

What’s in it: 4-5 full-size products
Cost: $21/month, $19.25/month—1 year

Website: https://www.boxycharm.com/homepage

Facebook: https://www.facebook.com/BoxyCharm/

Instagram: https://www.instagram.com/boxycharm/

Sephora is a French cosmetics retailer that first opened its doors in 1969. Sephora sells beauty products such as makeup, skin care, and body care, as well as perfume, nail polish, and hair conditioner, through approximately 300 brands and its own private label. In 1997, Sephora was purchased by LVMH, a luxury product conglomerate.

The products in the Play! by Sephora Box are a mix of hair, skin care, and makeup that are partially chosen by your tastes but are generally things that everyone can use. Using Sephora's beauty subscription box service is an opportunity for beauty believers to test a lot of new products from brands at unbeatable prices. The eye-catching and unique design also contributes significantly to the success of the boxes.

Country: France

Founded: 1969

What’s in it: 5 deluxe samples
Cost: $10 monthly subscription

Website: https://www.sephora.com/

Facebook: https://www.facebook.com/sephora

Instagram: https://www.instagram.com/sephora/

Walmart Beauty Box began in 2014 with the goal of providing customers with unique access to the latest and best health and beauty goods. In your Walmart Beauty Box, you'll find beauty samples and advice on items sold at Walmart and on Walmart.com. Each new season will be made even better by receiving your Walmart Beauty Box.

Why should you own a Walmart Beauty Box?

• The final product will differ from what is seen in the sample.
• Give yourself or someone you care about a pleasant surprise of samples and treats from the top beauty products available at Walmart.
• Four seasons, four boxes: You'll get a box full of new beauty items and helpful hints four times a year, delivered right to your door.
• Share the love: You'll want to share the Walmart Beauty Box with your friends and family after you've tried it!

Country: USA

Founded: 2014

What’s in it: 5+ samples
Cost: Free + $5 shipping

Website: https://beautybox.walmart.com/