FabFitFun

FabFitFun is a lifestyle club that encourages women to live happier, healthier lives through product and brand discovery. Every season, its flagship offering, the FabFitFun Box, sends over one million members a selected mix of full-size products from beauty, fashion, wellness, fitness, home, technology, and beyond. Members of FabFitFun get access to FabFitFunTV, a streaming video service with on-demand wellness videos, daily lifestyle content, the FabFitFun online community, and year-round special sales and shopping experiences, in addition to the beauty subscription boxes.

In the fashion industry, it is particularly hard to constantly come up with new business ideas to stimulate shopping needs and satisfy consumer tastes. The subscription box is one such idea. Subscription boxes are a popular service in the world today. According to an analysis by ThredUp, one of the largest resale businesses in the US, this service will grow by 21% in the next 5 years, surpassing the growth of fast fashion by 13% and high-end goods by 16%. The main object of this study is GEN-Z customers.

FabFitFun is also constantly innovating and diversifying its beauty boxes when it comes to customers.

Country: USA

Founded: 2010

What’s in it: 10+ full-size products
Cost: $49.99/season, $199.99/year

Website: https://fabfitfun.com/welcome/

Facebook: https://www.facebook.com/FabFitFun/

Instagram: https://www.instagram.com/fabfitfun/