Lay’s is a popular brand of potato chips in India, with a variety of flavors and packet sizes to suit different tastes and occasions. Lay’s was launched in India in 1995 by PepsiCo, and soon became one of the largest players in the potato chip market, competing with local brands like Uncle Chips.

Lay’s adapted to the Indian palate by introducing flavors like Magic Masala, Tangy Tomato, Mastana Mango, and Chat Chaska, as well as offering a baked version with less fat for health-conscious consumers. Lay’s also engaged the Indian audience with witty marketing campaigns, such as “No one can eat just one”, “Fight for your flavor”, and “Lay’s Smile Deke Dekho”. Lay’s has a market share of 50% in the Indian potato chip segment, and is one of the most loved snacks in the country.

• Founded: 1940
• Headquarters: Plano, Texas, United States
  
• Facebook: https://www.facebook.com/lays/
  
• Instagram: https://www.instagram.com/lays/
  
• Website: https://www.lays.com/
  

Pringles is a well-known brand of potato-based chips that are stacked in a cylindrical can. The parent company of the brand, Kellogg's, launched Pringles in India in 2010. To appeal to the Indian palate, Pringles offers a variety of flavors, including Peri Peri, Fusion Chutney, Sour Cream and Onion, Pizza, and Original. Pringles chips are made from dehydrated potatoes, corn starch, wheat starch, rice flour, vegetable oil, salt, and seasonings. Pringles claims to have less oil and more crunch than regular potato chips. Pringles also has a unique shape that makes it easy to dip and eat.

Pringles has a loyal fan base in India, especially among the young and urban consumers who enjoy snacking on the go. Pringles has also launched innovative marketing campaigns in India, such as “Once you pop, you can’t stop”, “Pop Play Eat”, and “Pringles Wavy” to attract customers and increase brand awareness. Pringles is one of the leading players in the premium potato chip segment in India, with a market share of 15%.

• Founded: 1968
• Headquarters: Plano, Texas, United States
• Facebook: https://www.facebook.com/pringles/
• Instagram: https://www.instagram.com/pringles/
• Website: https://www.pringles.com/en-us/home.html
  

Bingo! is a brand of packaged salted snacks in India, launched by ITC Foods in March 2007. Bingo! offers a wide range of products, such as potato chips, finger snacks, extruded snacks, tortilla chips, and 3D snacks, in various flavors and shapes to suit different consumer preferences. Bingo! is associated with youth, fun, and excitement, and aims to take the consumers on an adventure of flavors.

The portfolio of Bingo! includes the following four subbrands: Bingo! Yumitos, Bingo! Mad Angles, Bingo! Tedhe Medhe, and Bingo! Tangles. Bingo! uses the finest and freshest ingredients, and follows world-class standards in its HACCP certified manufacturing facilities.

Bingo! also engages the consumers with witty and innovative marketing campaigns, such as “No Confusion, Great Combination”, “Har Angle se Mmmm…”, “Eat. Phir Repeat.”, and “Banao Masti ke Apne Rule” . Bingo! is one of the leading players in the Indian snack market, with a market share of 16%.

• Founded: 2007
• Headquarter: Kolkata, India
• Facebook: https://www.facebook.com/BingoSnacks
• Instagram: https://www.instagram.com/bingo_snacks/
• Website: https://bingosnacks.com/

Haldiram's is a famous brand of Indian snacks and sweets, with a history of over 80 years. Haldiram's was founded in 1937 by Ganga Bishan Agarwal, also known as Haldiram Ji, in Bikaner, Rajasthan.

He started with a small shop selling namkeens, or savory snacks, such as bhujia, a crispy fried snack made from gram flour and spices. Haldiram's expanded its business to other cities like Kolkata, Jaipur, and Delhi, and introduced new products like potato chips, cookies, frozen foods, and ready-to-eat meals. Haldiram's also has its own retail chain stores and restaurants in various parts of India.

More than 80 countries around the world, including more than 80 outside of India, enjoy the popularity of Haldiram's goods. In terms of quality, flavor, and diversity, Haldiram's is renowned.

• Founded: 1937
  
• Headquarters: Noida, India
• Facebook: https://www.facebook.com/haldiramsofficial
• Instagram: https://www.instagram.com/haldirams_nagpur/
  
• Website: https://www.haldirams.com/

Cornitos is a brand of tortilla chips or nacho crisps in India, launched by Greendot Health Foods in 2009. Non-GMO corn is used to make Cornitos, which are then cooked in corn oil and seasoned with natural seasonings. Cornitos offers a wide range of products, such as nacho crisps, taco shells, salsa dips, roasted nuts, coated green peas, and pickles.

Cornitos is the largest brand in the nacho crisps category in India, with a market share of 60%. Cornitos also exports to more than 25 countries, including the US, Australia, China, Singapore, and UAE. Cornitos is known for its quality, taste, and variety of products, which cater to different preferences and occasions. Cornitos has also been innovative in its marketing and advertising campaigns, such as "Wild as You Like", "Pop Play Eat", and "Loose in the Lab". Cornitos is a brand that represents the passion for food and the appetite to succeed of its founder Vikram Agarwal.

• Founded: 2009
• Headquarter: Faridabad,
• Facebook: https://www.facebook.com/cornitos.in
  
• Instagram: https://www.instagram.com/cornitos/
• Website: https://shop.cornitos.in/

Uncle Chipps is a popular brand of potato chips in India that has been in the market since 1992. It was originally owned by Amrit Agro Ltd. but was acquired by Frito Lay, a subsidiary of PepsiCo, in 2000.

The brand is known for its catchy tagline “Bole mere lips, I love Uncle Chipps” (My lips say, I love Uncle Chipps), which was composed by noted music director Shantanu Moitra. Uncle Chipps offers a variety of flavours, such as spicy treats, pudina, and plain salted. Uncle Chipps is also the pioneer of branded nitrogen-foil-packed potato chips in India, which ensures freshness and crispiness.

Uncle Chipps was initially distributed only in Northern India but expanded to a pan-India level in 2010. Uncle Chipps is a favourite snack for many Indians who enjoy its taste and quality.

• Founded: 1992
• Headquarters: India
• Website: https://www.unclechipps.com/

Parle Wafers is a brand of potato chips in India that has been in the market since 1992. It is owned by Parle Products, a leading manufacturer of biscuits, confectionery, snacks and beverages in India.

Parle Wafers offers a range of flavours, such as Classic Salted, Cream n Onion, Masala Masti, Tangy Tomato, Piri Piri, Aloo Chaat and Subtle Onion. The chips are made with handpicked potatoes and are packed in nitrogen-foil to ensure freshness and crispiness. Parle Wafers are known for their catchy tagline “Bole mere lips, I love Uncle Chipps” (My lips say, I love Uncle Chipps), which was composed by noted music director Shantanu Moitra.

Parle Wafers are a favourite snack for many Indians who enjoy their taste and quality. The products are also available on online platforms like Amazon, where customers can order them conveniently. Parle Wafers are a perfect choice for any occasion, whether it is a party, a picnic or a movie night.

• Founded: 1992
• Headquarters: Mumbai, India
• Facebook: https://www.facebook.com/ParleFamily/
• Instagram: https://www.instagram.com/parleproducts/?hl=en
• Website: https://www.parleproducts.com/

Tagz is a start-up that has introduced India’s first popped potato chips, which are never fried, never baked, and have 50% less fat than regular chips. The brand was founded in 2019 by Rishabh Chokhani and Karan Talwar, who wanted to create a healthy and tasty snacking option for the Indian market. Tagz uses a technology called ‘popping’, which involves applying high temperature and pressure on the finest quality potatoes to create crispy and crunchy chips.

Tagz offers a range of flavours, such as Salt Trippin, Masala Trekkin, Cream Onion Divin, Italian Cheese Dribblin, Beer and Barbeque, and more. Tagz is available in over 2000 retail stores across India, mostly in Bangalore, and also on online platforms like Amazon. Tagz is a favourite snack for many Indians who enjoy its unique taste and quality. Tagz is also a sustainable brand that uses eco-friendly packaging and supports local farmers.

• Founded: 2019
• Headquarters: Bangalore, India
• Facebook: https://www.facebook.com/tagzfood/
• Instagram: https://www.instagram.com/Tagzfoods/
• Website: https://tagzfoods.com/

Too Yumm is a brand of healthy and tasty snacks in India that has been in the market since 2017. It is owned by RPSG Group, a leading conglomerate in India with businesses in power, retail, carbon black, and FMCG.

The brand offers a variety of products in the snacking category, such as potato chips, karare, multigrain chips, veggie stix, rings, potato stix, and namkeen. Too Yumm snacks are baked, not fried, and have 40% less saturated fat than regular chips. The snacks are also gluten-free, trans-fat free, and cholesterol-free.

Too Yumm snacks are available in over 2000 retail stores across India, as well as on online platforms like Amazon. Too Yumm snacks are a favourite snack for many Indians who enjoy their unique taste and quality. The products are also endorsed by celebrities like Virat Kohli and Sanjeev Kapoor.

• Founded: 2017
  
• Headquarters: Kolkata, India
• Website: https://www.tooyumm.com/

Doritos is a brand of nacho chips that has been in the Indian market since 2017. It is owned by PepsiCo, a multinational food and beverage company that also owns Lay’s and Kurkure.

The brand is manufactured in India at PepsiCo’s snacks facility in Kolkata, West Bengal, using locally sourced corn as the main ingredient. Doritos is available in two flavours: Nacho Cheese and Sweet Chilli, which are targeted at young and urban consumers who seek bold and adventurous snacking experiences. Doritos is sold in three price packs: INR 25, 50 and 100, and can be found in various retail stores and online platforms like Amazon.

Doritos is one of the fastest-growing snack brands in the PepsiCo portfolio and one of the leading nacho chip brands in the world. Doritos is a favourite snack for many Indians who enjoy its unique taste and quality.

• Founded: 1964
• Headquarters: Plano, Texas
• Facebook: https://www.facebook.com/doritos/
• Instagram: https://www.instagram.com/doritos/
• Website: https://www.doritos.com/