Lay's

Lay’s is a popular brand of potato chips in India, with a variety of flavors and packet sizes to suit different tastes and occasions. Lay’s was launched in India in 1995 by PepsiCo, and soon became one of the largest players in the potato chip market, competing with local brands like Uncle Chips.

Lay’s adapted to the Indian palate by introducing flavors like Magic Masala, Tangy Tomato, Mastana Mango, and Chat Chaska, as well as offering a baked version with less fat for health-conscious consumers. Lay’s also engaged the Indian audience with witty marketing campaigns, such as “No one can eat just one”, “Fight for your flavor”, and “Lay’s Smile Deke Dekho”. Lay’s has a market share of 50% in the Indian potato chip segment, and is one of the most loved snacks in the country.

• Founded: 1940
• Headquarters: Plano, Texas, United States
  
• Facebook: https://www.facebook.com/lays/
  
• Instagram: https://www.instagram.com/lays/
  
• Website: https://www.lays.com/