Pringles

Pringles is a well-known brand of potato-based chips that are stacked in a cylindrical can. The parent company of the brand, Kellogg's, launched Pringles in India in 2010. To appeal to the Indian palate, Pringles offers a variety of flavors, including Peri Peri, Fusion Chutney, Sour Cream and Onion, Pizza, and Original. Pringles chips are made from dehydrated potatoes, corn starch, wheat starch, rice flour, vegetable oil, salt, and seasonings. Pringles claims to have less oil and more crunch than regular potato chips. Pringles also has a unique shape that makes it easy to dip and eat.

Pringles has a loyal fan base in India, especially among the young and urban consumers who enjoy snacking on the go. Pringles has also launched innovative marketing campaigns in India, such as “Once you pop, you can’t stop”, “Pop Play Eat”, and “Pringles Wavy” to attract customers and increase brand awareness. Pringles is one of the leading players in the premium potato chip segment in India, with a market share of 15%.

• Founded: 1968
• Headquarters: Plano, Texas, United States
• Facebook: https://www.facebook.com/pringles/
• Instagram: https://www.instagram.com/pringles/
• Website: https://www.pringles.com/en-us/home.html